Michael Cyger, Publisher of DomainSherpa, Announces Strategic Investment in Efty.com

Efty.comI am very excited to announce that I have taken an investment position in Efty.com, the leading domain name investing platform.


Domain name investing is one of the most lucrative opportunities I’ve found. But you can’t improve your investing performance if you don’t measure it.

That’s where Efty comes in.

In addition, Efty will help elevate domain names as an investable asset class, just like real estate, commodities, and private equity.

I’m honored Doron and Lionel allowed me to join their team. They get stuff done, on a consistent basis, and do it well. I couldn’t imagine two better partners for Efty. And they are two of the nicest people you will meet in the industry.

Working together, we will help you track, measure and improve your investing performance. And, we plan to give you all the features and functionality you would expect from an investing platform. We have a fantastic roadmap that will save you time, ensure you domains reach the largest audience of potential buyers possible, and sell more domains.

If you haven’t tried Efty, please sign up for a free trial.

The press release is below.

Best regards,

P.S. If you are going to The Domain Conference September 28-30, please look for me there!

Leading Educational Publisher Joins Domain Name Software-as-a-Service Investment Platform to Accelerate Development and Growth

GRONINGEN, HOLLAND, September 25, 2015 – Efty.com, the leading domain name investing platform, today announced that Michael Cyger, publisher of the award-winning educational website DomainSherpa.com, has invested in Efty and will work with founders Doron Vermaat and Lionel Petitiaux to advance domain name investing.

This funding round will fuel continued growth in sales, marketing and product development for Efty in the multi-billion dollar domain name investing market.

Because domain names are in limited supply, they present a unique investment opportunity. Savvy investors acquire domain names priced lower than their intrinsic values; those domains can be held long-term for capital appreciation, sold for short-term gain, or monetized through a host of recurring revenue streams. Demand for the resale of domain names is fueled by the more than 8 million businesses that start up each month around the world, most of which need a website and domain name.

Efty helps investors manage their domain name investment portfolio, providing clear insight on performance while helping to boost leads, sales and revenue.

Michael Cyger’s investment in Efty and new business agreement align with DomainSherpa’s mission to educate investors and entrepreneurs about the opportunities and benefits that exist with domain names as an investable asset class.

Efty Executive Team

Executive Quotes

Doron Vermaat, Head of Product, Efty.com
“We are excited to have a seasoned publisher like Michael join Efty as both an investor and team member because of his award-winning educational and publishing background, as well as his financial services experience at both GE Capital and Citigroup. We see the opportunity that exists to empower investors to take control of their financial independence by investing in domain names, and we have defined the roadmap to achieve this goal. Together, we will make Efty the one tool that investors cannot live without.”

Michael Cyger, Publisher, DomainSherpa.com
“I’ve tracked the evolution of Efty for two years and am excited to join the team in creating the future of domain name investing. Doron and Lionel are genuine entrepreneurs with a real passion for and commitment to domain name investing. With the right tools, domain name investing can be very profitable. I have no doubt that Efty will be the one, indispensible tool that every professional investor will need. I’m pleased to be associated with the Efty team and investing platform.”

About Efty

Efty helps you manage your domain portfolio, giving you clear insight on its performance while helping to boost leads, sales and revenue. Forget spreadsheets, archived emails and notes scribbled on scraps of paper, Efty is the one solution that helps you manage your entire domain name investment portfolio in one place – with a secure and confidential platform. Become a professional domain name investor with Efty. For more information, visit the company’s website at www.efty.com.

About DomainSherpa

DomainSherpa is the leading educational media company dedicated to the domain name industry. It is the place where you can learn all of the secrets of the domain name industry – directly from the experts, or Sherpas. Our mission is to provide unbiased, authoritative information to help you discover, acquire, manage, monetize and sell domain names. For more information, visit the company’s website at www.domainsherpa.com.


Doron Vermaat
doron /at/ efty.com

Michael Cyger

michael /at/ domainsherpa.com

Efty and DomainSherpa are registered trademarks or trademarks of Efty B.V. or Web X.0 Media LLC in the Netherlands, United States and other countries.

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25 Responses to “Michael Cyger, Publisher of DomainSherpa, Announces Strategic Investment in Efty.com”

  1. Mario says:

    Nice to hear you are part of this, long time follower of your show.

    1. Thanks, Mario. I appreciate your support and viewership!

      I love your company logo. :)

  2. Poor Uncle says:

    Hi Michael,

    Could you please give me an opportunity to invest a little money with Efty.com?

  3. Laura Torno says:

    Congratulations Michael on becoming a partner at Efty! I’ve already been on the site, and I’m excited by what this software has to offer, particularly the custom landing pages. I plan to sign up!

  4. This is interesting news. Came at a time when I’ve been reviewing and considering giving Efty a try. If Michael sees this much value in Efty — joining the team as an investor/partner; that says a lot.

    Congrats, Mike!

  5. Jason NZL says:

    Hi Michael,

    I agree with Ron it would be great if you could do show covering the tools of Efty.com.

    I would definitely use this platform as I believe it is vital to know P&L when it comes to our domain portfolio. I currently use my own excel sheet but if there is an easier method then I’m all for it.

    I will join today and hopefully you will post a more in-depth video soon. It’s great to support you as you give so much to the domain community with your weekly video blogs.

    Thank you,
    Jase NZL

  6. Niz says:

    Congrats Michael… Nice to hear it..

    Very Good luck with your new endeavor.

  7. Eric Jenkins says:


    Congratulations and Good Luck in your new venture!!

    Eric Jenkins

  8. Will says:

    Congrats on the partnership Mike!

    I remember hearing great things from Efty.com when it comes to organizing your domains and being on top of them. What I find interesting is that Efty.com is a perfect example of a brandable name that was used to create a brand.

    Goes to show you brandables do have value even though many people feel other wise. Thanks for sharing and best of luck!

    – Will

  9. Ron says:

    Maybe you can do an episode and walk everyone thru all the benefits, as I am sure there are more than we can imagine.

    1. Great idea, Ron. We definitely will do that!

  10. August says:

    Great news Mike, congrats! I have been using it for 3 months now and it’s a great platform…

    One big ‘annoying’ thing for me is that there’s currently no option to add google analytics to the main domain name. I really hope to see this feature very soon….

    Again, congrats to the efty team!

    1. Thanks, August.

      I was just looking at the roadmap today and Google Analytics is pretty close to the top. :) We’ll get it running for you soon.

      Thanks for being a valued user of Efty, and for your feedback.

  11. Noor Manji says:

    Congrats Mike, exciting things ahead. All the best.


    1. Thanks, Noor. Much appreciated.

  12. Jay says:

    Mike I wish you great success.

  13. Thank You says:

    Will you offer something new compared to all the other platform?
    I mean:

    1) tools to help financing and renting

    2) advertising coming from other companies and not from google

    3) beautiful large images for landing pages

    4) ability to embed videos

    5) ability to redirect domain and use framing, like was permitted years ago…

    6) ability to add “whatever you want” on landing pages…

    I wiil be glad to join your platform if you offer at least some new features among the above mentioned, otherwise I will continue to follow only your video interviews, thanks.

    1. Hi there,

      We’ll be helping investors understand their investment, and provide the information and tools so they can take action and generate more leads and sales. So, yes, we’ll be doing most of what you suggest. :)

      The one exception is advertising. We think parking is dead as an advertising option for most domain names: http://blog.efty.com/post/83511257405/parking-is-dead-how-efty-solves-it

      Thanks for your suggestions! We’ll be discussing all of them at our next staff meeting.

      Any other things you can think of, please either email me at michael /at/ domainsherpa or our whole team at ask /at/ efty .com.


  14. Eric says:

    Wow this sounds great, I have 500+ domains spread across multiple registries which is mind boggling to keep track of not to mention these other features and I’m sure with Michael involved this will be a great experience!

    1. Thanks, Eric.

      I try to only use two registrars to keep things in order, but inevitably you’ll pick up a domain in auction and have to wait 60 days at a registrar you’ve never heard of before.

      That’s the power of Efty.com…just enter it in as a domain name you own with the date you purchased it and the amount paid, enter a task for 60 days to move it, and we’ll start tracking it for you. Simple. Then we have your cost of acquisition, and you can add any notes to the domain and track it going forward.

      When you have a sale, we tell you exactly what your costs were including acquisition, renewals, commissions, etc. and calculate your portfolio profit for all time and the year.

      It’s a professional portfolio management system for domain name investors, and we’re going to continually be rolling out new features and functionality. Please try it out when you get a chance.


  15. Jessica says:

    Congrats, Michael! Exciting news indeed. Can’t wait to try out the system.

    1. Thanks, Jessica. Any questions while you’re trying it, please email us at ask /at/ efty .com. Thanks!

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