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GoDaddy’s Aftermarket Approach: Normalizing Premium Domain Acquisitions

GoDaddy created a new position, Senior Premium Domain Name Consultant, with Jebidiah Burnett filling the consultative sales role with his tremendous expertise. GoDaddy has amassed a significant premium domain name portfolio over the past years via several valuable portfolio acquisitions, and this is their next strategic step. Given the rising tide of the domain industry and the tipping point we’ve been discussing in end user education on domain name values, this is a statement for the entire ecosystem.

With Andrew Rosener joining us, we also discuss insights on the market in general and trends & feedback these two brokers are receiving from their daily interactions with premium domain buyers.

If you’re looking for insights into the domain industry or premium domain acquisition trends by end users, enjoy the show!

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This Show’s Sherpas

Jebidiah Burnett
Jebidiah Burnett
Senior Domain Consultant at Donuts., Jebidiah has a demonstrated history of high level domain investment and portfolio sales. Currently owning 4 of the top 20 all domain tld sales, including the record setting sale of

More shows with Jebidiah Burnett »

Andrew Rosener
Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker Media Options.

Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.

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Interview Raw (Non-Edited) Transcript

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9 Responses to “GoDaddy’s Aftermarket Approach: Normalizing Premium Domain Acquisitions”

  1. steven says:

    another great program and interview…
    congrats on the new position jeb…

    i had a long history with a lot of the great legacy names in gd’s namefind portfolio.
    great to see the focus on outbound approach to marry them with targeted end users.

    have fun!


  2. Dave says:

    Points of interest!

    Name Changes
    Then Now

    BackRub Google

    Jerry’s Guide to
    the Wolrd Wide Web Yahoo

    Sound of Music Best Buy

    Arthur Andersen Accenture

    Brad’s Drink Pepsi

  3. Nick says:

    I always call them uTLDs now. So, updated TLDs falls under that. Also, can stand for: unwanted, ugly, uknown. Whatever floats your boat.

  4. Saro says:

    Hi guys,
    Thanks for the interview.

    I do have an issue with the “updated” TLD’s expression…… although I get why Jebidiah uses it, it makes it seem that the Legacy TLD’s have something lacking that needed to be updated, hence those “updated” TLD’s…

    Personally I think it would cause distortion is people’s understanding of Legacy and “new tld’s”.

    Either way, Thanks for the show.


  5. Good show as always

  6. Snoopy says:

    Forget about outbound marketing, that isn’t how you land a buyer with money.

    1. I beg to differ. While I agree that you will typically achieve a higher price by waiting for a buyer come to you, which we do on our own names, you absolutely can (if you know what you are doing) find the best possible buyer for your name with a well executed outbound sales approach.

      We have been doing this with incredible success for 12 years. I would say the results speak for themselves. Most of our sales far and away eclipse ANY of the reported domain sales.

  7. Great show as always…Great info!!!

    I love GoDaddy…you guys are the best.

  8. Andy says:

    Great show as always, thanks for everything y’all do. Until the human element is eliminated from business communication, data leakage (i.e. misaddressed/misdirected email) has got to be THE absolute #1 focus for many companies moving forward. I know CEO’s and CIO’s that would sh%t their pants if they saw some of the misaddressed emails sent by their employees and customers.

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