Lead Generation for Domain Names

There are many lead generation companies that use generic, exact match domain names and built-out websites for lead generation. Many DomainSherpa readers have asked, “What lead generation companies might want to buy leads from me if I were to develop a website on my generic, exact match domain name?”

This articles answers that question by providing a list of lead generation companies that are either using domain names as lead generation sources or will purchase your leads and sell them through their lead generation platform.

QuinStreet, Inc. (QNST)

QuinStreet, Inc. operates as an online vertical marketing and media company in the United States and internationally. It provides direct marketing services, including the delivery of leads or clicks, and display advertisements; and hosted solution and related services for clients in the direct selling industry.

The company owns and operates a range of websites, which include and in the education;,,,, and in the financial services; in the business-to-business technology; and in the home services; and in the healthcare client verticals.

QuinStreet, Inc. was founded in 1999 and is headquartered in Foster City, California with additional offices in the United States, Brazil, and India.

Bankrate, Inc. (RATE)

Bankrate, Inc. publishes, aggregates, and distributes personal finance content on the Internet. The company distributes its content and rate information through its online network consisting of, its flagship Website that aggregates rate information on approximately 300 financial products, and other personal finance Websites including,,,,, Nationwide Card Services,,,, InsureMe,,,, and; provides Web services to approximately 75 co-branded partners comprising personal finance sites on the Internet; and licenses editorial content to approximately 100 newspapers on a daily basis.

Its products and services include providing information on rates for various types of mortgages, home lending, and refinancing options. The company sells leads to insurance agents, insurance carriers, credit card issuers, and mortgage lenders; hyperlinks on its online network and text links on its rate pages to advertisers on a cost-per-click basis; and display advertisements consisting primarily of leaderboards, banners, badges, islands, posters, and skyscraper advertisements. Additionally, Bankrate, Inc. sells advertising in the Mortgage Guide, CD and Deposit Guide, rate tables, and newsletter subscriptions, as well as licenses research information.

The company was founded in 1993 and is headquartered in North Palm Beach, Florida.

Market Leader, Inc. (LEDR)

Market Leader, Inc., together with its subsidiaries, provides software-as-a-service-based business and marketing solutions for real estate professionals primarily in the United States and Canada. It offers real estate agents and brokerage companies with software-as-a-service based products, as well as online lead-generation, online prospect management, online real estate portal content and advertising, and customer coaching and training solutions. The company also offers consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites.

Their consumer websites include: provides real estate professionals with a select city for referral of all seller, buyer, and relocation leads;, a service that notifies home buyers as soon as new homes hit the market;, a service, which provides home sellers with market valuations of their current homes; and, a real estate portal that enables consumers to see the home listings in their area, view detailed neighborhood and school data, compare recent home sales, find local real estate agents, and find the value of their own homes.

Market Leader, Inc. markets its products to individual agents and brokerage offices directly, as well as through marketing partnerships with real estate franchise networks. The company was formerly known as Housevalues, Inc. and changed its name to Market Leader, Inc. in November 2008. Market Leader, Inc. was founded in 1999 and is headquartered in Kirkland, Washington.

Legal Brand Marketing, LLC

Legal Brand Marketing is a marketing firm specializing in legal industry and primarily serving the DUI defense legal community. They also own and operate a network of website directories that generate leads for attorneys that specialize in drunk driving.

Their websites include:,, and

According to a interview with CEO Braden Pollock, they own approximately 10,000 DUI (driving under the influence) domain names.

Legal Brand Marketing is based in Woodland Hills, California.

All Star, Inc. (All Star Directories)

All Star Directories provides quality student leads by ensuring that prospective students can find the schools and programs that best meet their educational goals.

All Star Directories features more than 700 accredited schools with 5,350 school programs, reflecting over 45,000 separate program, campus and degree combinations in health, nursing, natural healing, art, psychology, business, criminal justice, culinary, education, computer, engineering and spa & beauty.

Their websites include:,,,,,, and

All Star Directories was founded in 2001 by former Microsoft manager Mike Mathieu in Seattle, Washington. In 2005, the company was profitable and had annual sales of $15 million. In 2006, the company was sold to Austin Ventures, a private equity firm based in Austin, Texas. The company was rumored to be for sale in 2010.

Moseo Corp.

Moseo Corp. operates the online directory of more than 40,000 nursing homes. Their mission is to “help seniors and their families find housing and care for themselves and their loved ones by providing objective information on our website and via our free Care Advisor service.”

According to a interview with CEO Chris Rodde, they own 400-450 domain names under the umbrella that they will eventually use or maintain as a defesnsive block against competitors.

Moseo Corp. is based in Seattle, Washington.

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5 Responses to “Lead Generation for Domain Names”

  1. Really like these new tips, which I haven’t heard of before, like the Market Leader, Inc. (LEDR). Can’t wait to implement some of these as soon as possible.

  2. Leads are great in digital marketing. It also helps many businesses by getting potential clients. And I believe lead generation is growing rapidly.

  3. Eric J says:

    I try not to purchase leads anymore but in the insurance business, it’s almost a necessity. I’m familiar with Quinstreet and Bankrate. The quality of the leads does vary by the company for sure and of course, the better quality leads cost much more… Thanks for the info!

  4. Health says:

    There is no shortage of lead vendors in the marketplace. I have owned a P&C agency and been in the Insurance business for 20 years. These companies are huge and some pay very well. I had a life insurance lead gen website and sold all the leads as I did not want to get appointed in every state. It worked out quite well.

  5. Jake says:

    Very informative about the different lead generation markets and the market leaders in each of the markets. I’m somewhat familiar with Quinstreet and Bankrate, but I wasn’t aware of the different domains that they own and use to generate leads. This article has made it easier for me to know where to approach in terms of selling insurance leads to them.

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