Off the Market Forever: The Increasing Dilemma of Domain Supply & Demand

On today’s show, two leading domain name brokers discuss a tipping point they are seeing in the domain name market. As supply of premium domains decreases and demand continues to increase, the market is also maturing to the point of many end users understanding the value of quality domain names.

Andrew Rosener and Chris Zuiker, both of Media Options – who recently won the Broker of the Year Award once again – have daily conversations with top global decision-makers at end user corporations and startups. They are seeing a distinct tipping point in how end users understand domain values and how this is causing a shift in supply and demand, and therefore in domain values. We also cover:

  • The corporate carrying cost on a domain, including the opportunity cost
  • How often an end user comes back to a broker wanting to acquire a domain they previously passed on
  • How startup founders’ common “Hustle Mode” often leads to a huge scalability mistake
  • The 2 types of startup founders who get the value of a premium domain
  • How voice recognition will contribute to increased demand (and again, reduced supply) for premium domain names

Domain investors, corporations and startups who want to understand the value of domain names and how the market is shifting, will benefit from today’s show!

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This Show’s Sherpas

Andrew Rosener
Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker Media Options.

Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.

More shows with Andrew Rosener »

Chris Zuiker
Chris Zuiker
Chris Zuiker is the senior broker at, specializing in technology and retail industries.

Prior to Media Options, Zuiker held multiple sales positions at companies including Infantino, Timex, and Stanley Black & Decker.

Zuiker holds a bachelor of arts in psychology from Franciscan University of Steubenville, and an MBA from the University of Arkansas at Fayetteville.

More shows with Chris Zuiker »

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Interview Raw (Non-Edited) Transcript

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13 Responses to “Off the Market Forever: The Increasing Dilemma of Domain Supply & Demand”

  1. Paul McMenamy says:

    Very insightful discussion guys. Andrew, what line of depreciation are you aware of being used by businesses? Equally, have you seen businesses increase the value in their Balance Sheet?
    Many thanks again for sharing your thoughts and actual experiences.

  2. Rod says:

    Excellent show. I would love to see more shows like this. I watch all of Chris’s YouTube videos and there is just so much valuable perspective shared on the real tangible reasons businesses need the right domain names.

    95% of businesses.and sadly domain investors a missing it and have the wrong mindset. Discussions like this enlighten and educate both sides of the domain market.

  3. Eric Jenkins says:

    Great show!!

  4. Eric says:

    Always a good show…..

  5. Eric says:

    Great Show!!!

  6. Chad says:

    Great show as always! A lot of different verticals can learn something from this download of knowledge!

    P.S. Love the hair, Tess! You make bald guys good, lol.

  7. Anunt says:

    Just a little over 2 minutes into the video and i had to pause the video to check who owns

  8. Snoopy says:

    If a co has $20m funding it probably doesn’t make sense to upgrade to the one word .com given typical asking prices, it is going to be a very low ROI move and the may have issues raising funds down the track if they are seen as wasting investors money.

    1. Thats what Lease To Own and Option agreements are for!!! But in my experience the top VC’s and investors are the ones who are PUSHING their portfolio company founders to upgrade to their best version .com domain.

      Why? Because these guys want an exit and it is an exception, not a rule, for companies to be able to scale to mainstream adoption on a sub-par domain name. Dot io and .co or some other prefix / suffix addition rarely cuts it. In fact I can’t even think of a single house hold name with a domain like that…

      Creating a moat around your business is rarely seen as wasting investors money if your investors are smart money.

  9. Michael says:

    Excellent show! Thanks, Tess, Chris, and Drew.

    “Every time they add marketing dollars to their non-dot-com, they bring up the value of the dot-com” I never quite looked at it that way before!

  10. Tess, Chris and Drew…

    As always this was a very enjoyable and informative show. It is a true pleasure as well as a great resource to listen to Drew articulate his vast knowledge and expertise in the domain and internet marketing space. Both Tess and Chris brought a lot to the table through their many years of domaining and business savvy as well. Really enjoyed this show!

    It has been a pleasure to witness your transformation Tess. You are succeeding in filling the very Big Shoes of Michael Cyger and coming into your own. Thanks for all your hard work Tess.

    John Magavern
    Juanadomain, LLC

    1. Thanks for the kind words John. Much appreciated.

  11. Loved today’s show. Shows are so much better and more focused without Shane.

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