Rand Fishkin, founder of Moz.com and SparkToro.com, and one of the top 5 SEO experts in the world, joins us today. We discuss:
- His new book for entrepreneurs, Lost and Founder, particularly its guidelines on choosing a name
- How to deal with blacklists or shadow banning, especially testing and/or acquiring a domain name with these issues
- The SEO value of Exact Match Domains (EMDs) today
- New gTLDs and their SEO impact
- The explosive growth of Voice and Mobile search and how that may affect domain name values
- The value of a domain name portfolio for global brand positioning
All buyers trying to discern the true marketing or SEO value of domain names will benefit from watching this show.
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Interview Raw (Non-Edited) Transcript
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Wow. what an interview.? That’s how you can improve your approach of seo by learning form other’s experience. And avoiding the common seo mistakes that other people are making. Similarly, I read a blog on Cloudways highlighting the same issue, you can also read that blog by browsing it on cloudways.
Thanks to Rand, Andrew and Tess.
Just a question, which is better – yellow.net or yellowkitchendesign.com? I know .com is the king but if you can’t get the 1 word .com, will the.net be better than the long .com in all terms(branding, seo etc)?
This was a particularly interesting show with lots of great information! Rand obviously knows what he’s talking about and is very insightful, many thanks!
Awesome interview, Thanks :)
Yeah it is really awesome. Especially Rand Fishkin, you are awesome.
Great interview Tess.
Real insightful information.
I have always believed that any domain name is your store location.
Everything else is secondary, including being found by Google and other search engines.
If you advertise a great product, then tell them to find it on an easy to remember domain, you will get the traffic.
But to rely on search engines is just something that you should not do, and if it comes, it is a great bonus.
“When we bought Moz.com — we switched from SEOMoz to Moz — we changed our brand name and that was I think a half a million dollars, maybe a little bit more than that for that domain. Which I think was a steal…” -Rand Fishkin, Founder of http://Moz.com (1:10:23 of the interview)
Great interview! Took away a ton of insights from Rand. Great questions and conversation, Tess and Drew.
Great show as always, enjoyed the segment on EMD’S.
That was Super! Thanks, Rand, Drew & Tess! Going out to purchase your book, Rand.
Thanks Rand, Drew and Tess. Great show
Great information and insights from Rand. Great line of questions from Drew and Tess. I hope there are more interviews like this in the pipeline.
Great job ?
Useful interview, thanks Tess and Andrew.