Privacy Policy Cookie Policy

Understanding Domains As SEO & Marketing Tools – with Rand Fishkin

Rand Fishkin, founder of and, and one of the top 5 SEO experts in the world, joins us today. We discuss:

  • His new book for entrepreneurs, Lost and Founder, particularly its guidelines on choosing a name
  • How to deal with blacklists or shadow banning, especially testing and/or acquiring a domain name with these issues
  • The SEO value of Exact Match Domains (EMDs) today
  • New gTLDs and their SEO impact
  • The explosive growth of Voice and Mobile search and how that may affect domain name values
  • The value of a domain name portfolio for global brand positioning

All buyers trying to discern the true marketing or SEO value of domain names will benefit from watching this show.

Review (79:33): Watch | Listen/Download AudioTranscript Coming Soon

Your DomainSherpa Review

Playback Speed:
This interview is promoted through a media partnership with

Thank Today's Sherpa via Twitter

(Don’t have Twitter? Post a comment of thanks or share on Facebook.)

Your DomainSherpa Interview, Audio Only

Download Domain Name Interview in MP3

Note: Adobe Flash Player (version 9 or above) is required to play this audio clip. You also need to have JavaScript enabled in your browser. Or, listen on iTunes or in your favorite podcast app (here are the feeds).

Or, grab a feed for your podcast app, listen via Stitcher or listen on iTunes.

This Show’s Sherpas

Rand Fishkin
Rand Fishkin
Rand Fishkin, Founder of SEOmoz or, is a top global expert in SEO and developing marketing tools for SEO. He most recently founded His new book, Lost and Founder, offers his brilliant and uniquely transparent advice for entrepreneurs.

More shows with Rand Fishkin »
Andrew Rosener
Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker Media Options.

Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.

More shows with Andrew Rosener »

DomainSherpa Advertisers

Please visit the advertisers that support DomainSherpa and make our shows possible.
Watch Ad

Interview Raw (Non-Edited) Transcript

Download/Read the Domain Name Interview Transcript in PDF FormatInterview Transcript in PDF Format (Right-click to Save As…) [View in Google Docs]

Watch the full video at:


Watch the full video at:

More About…


Leave a Reply

Comments must be respectful and constructive. Read our comment policy.


12 Responses to “Understanding Domains As SEO & Marketing Tools – with Rand Fishkin”

  1. Constance Endres says:

    Wow. what an interview.? That’s how you can improve your approach of seo by learning form other’s experience. And avoiding the common seo mistakes that other people are making. Similarly, I read a blog on Cloudways highlighting the same issue, you can also read that blog by browsing it on cloudways.

  2. Lean says:

    Thanks to Rand, Andrew and Tess.

    Just a question, which is better – or I know .com is the king but if you can’t get the 1 word .com, will be better than the long .com in all terms(branding, seo etc)?

  3. Eric says:

    This was a particularly interesting show with lots of great information! Rand obviously knows what he’s talking about and is very insightful, many thanks!

  4. Saro says:

    Awesome interview, Thanks :)

    1. Common seo mistakes to avoid says:

      Yeah it is really awesome. Especially Rand Fishkin, you are awesome.

  5. albert says:

    Great interview Tess.
    Real insightful information.
    I have always believed that any domain name is your store location.
    Everything else is secondary, including being found by Google and other search engines.
    If you advertise a great product, then tell them to find it on an easy to remember domain, you will get the traffic.
    But to rely on search engines is just something that you should not do, and if it comes, it is a great bonus.

  6. Michael Cyger says:

    “When we bought — we switched from SEOMoz to Moz — we changed our brand name and that was I think a half a million dollars, maybe a little bit more than that for that domain. Which I think was a steal…” -Rand Fishkin, Founder of (1:10:23 of the interview)

    Great interview! Took away a ton of insights from Rand. Great questions and conversation, Tess and Drew.

  7. brand says:

    Great show as always, enjoyed the segment on EMD’S.

  8. Michael A Calabretta says:

    That was Super! Thanks, Rand, Drew & Tess! Going out to purchase your book, Rand.

  9. tldboss says:

    Thanks Rand, Drew and Tess. Great show

  10. Great information and insights from Rand. Great line of questions from Drew and Tess. I hope there are more interviews like this in the pipeline.

    Great job ?

  11. Green Jobs says:

    Useful interview, thanks Tess and Andrew.

Domaining magazine site recommended by
Copyright © 2010-2024 DomainSherpa. All rights reserved. Reproduction without explicit permission is prohibited.
About  |  Advertising  |  Affiliate Links  |  Disclaimer  |  Disclosures  |  Privacy  |  Terms  |  Contact Us