DomainSherpa interviews successful domain name investors and entrepreneurs – people we call Sherpas – who share their strategies and tactics to help you be more successful. Hosted by Tess Diaz.
Latest Interview
When entrepreneur Adrian McKeown started a new online makeup business, his prior knowledge of domain values lead him to acquire category killer ccTLD Makeup.co.nz. In just 2 1/2 years, it’s grown to annual sales of 7 figures. Learn how the credibility of having the EMD category killer lead to key business opportunities. He discusses why he’s not switching from the exact match domain to a more brandable domain name, which is especially unusual in the highly branded makeup market, but he shares how his understanding of this particular niche informed his domain strategy and branding strategy.
Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.
DomainSherpa October 15, 2018
The CEO of a global organization discusses why they acquired a 2 letter .COM, ran it as a parallel brand, and are now rebranding to PX.com. Frans van Hulle calls the 2 letter the holy grail that stands on its own TWO feet. (haha)
We discuss the advantage he’s seen with a 2 letter .COM and the tangible impact in enterprise value that a 2 letter .COM brings to an organization like theirs.
DomainSherpa October 1, 2018
Serial Entrepreneur Michael Gargiulo discusses how the EMD is contributing to the company’s ongoing success, including 8 recent offers. He & Andrew Rosener get into a heated debate about Michael’s recent Forbes article on how to value EMDs and the Rosener Equation, and Rosener makes predictions about a major shift coming to the EMD market.
DomainSherpa September 17, 2018
Why & how to define your identity as an entrepreneur and a business before building strategy and brand identity:
Harvard Business Review states entrepreneurs & companies with strong identities outperform their competitors by 25%.
Take the time to develop identity and get the edge over your competition!
DomainSherpa September 9, 2018
STOP calling domains real estate. It diminishes value by failing to create an emotional connection, which is the goal of any good brand. That’s the message from today’s Sherpa, Chris Zuiker.
Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.
DomainSherpa August 13, 2018
We’re re-airing our popular interview with Rand Fishkin, founder of Moz.com and SparkToro.com, and one of the top 5 SEO experts in the world. Rand explains the value of domains as marketing tools.
We discuss EMDs and SEO today, SEO for new gTLDs, how to deal with blacklists or shadow banning, and how voice and mobile search may affect domain name values.
All buyers trying to discern the true marketing or SEO value of domain names will benefit from watching this show.
DomainSherpa August 6, 2018
Today’s Sherpa, Michael Cyger, analyzes the domain name choices of 16 unicorn startups from 2018.
Learn from their successes.
DomainSherpa July 15, 2018
Today’s Sherpa, Chad Folkening, describes specific and visionary ways in which domain name investors can strategize and understand blockchain in the context of the domain ecosystem.
DomainSherpa July 9, 2018
Watch two competing bidders from a 6 figure domain auction meet, discussing the auction process for each of them. Hear the full details of a startup’s domain name search process and 6 figure domain investment from Erik Bergman, serial entrepreneur and founder of Great.com.
DomainSherpa June 17, 2018
Rand Fishkin, founder of Moz.com and SparkToro.com, and one of the top 5 SEO experts in the world, explains the value of domains as marketing tools.
We discuss EMDs and SEO today, SEO for new gTLDs, how to deal with blacklists or shadow banning, and how voice and mobile search may affect domain name values.
All buyers trying to discern the true marketing or SEO value of domain names will benefit from watching this show.
DomainSherpa June 4, 2018