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Domain Name Interviews

DomainSherpa interviews successful domain name investors and entrepreneurs – people we call Sherpas – who share their strategies and tactics to help you be more successful. Hosted by Tess Diaz.

Latest Interview

Category Killer ccTLD Acquisition to 7 Figure Business in 2 1/2 Years – with Adrian McKeown

Category Killer ccTLD Acquisition to 7 Figure Business in 2 1/2 Years – with Adrian McKeown

When entrepreneur Adrian McKeown started a new online makeup business, his prior knowledge of domain values lead him to acquire category killer ccTLD Makeup.co.nz. In just 2 1/2 years, it’s grown to annual sales of 7 figures. Learn how the credibility of having the EMD category killer lead to key business opportunities. He discusses why he’s not switching from the exact match domain to a more brandable domain name, which is especially unusual in the highly branded makeup market, but he shares how his understanding of this particular niche informed his domain strategy and branding strategy.

Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.

More Interviews

PX.com: From Parallel Brand to Rebranding – With Frans van Hulle

PX.com: From Parallel Brand to Rebranding – With Frans van Hulle

The CEO of a global organization discusses why they acquired a 2 letter .COM, ran it as a parallel brand, and are now rebranding to PX.com. Frans van Hulle calls the 2 letter the holy grail that stands on its own TWO feet. (haha)

We discuss the advantage he’s seen with a 2 letter .COM and the tangible impact in enterprise value that a 2 letter .COM brings to an organization like theirs.

Royal Rumble over Forbes Domain Valuation Method

Royal Rumble over Forbes Domain Valuation Method

Serial Entrepreneur Michael Gargiulo discusses how the EMD is contributing to the company’s ongoing success, including 8 recent offers. He & Andrew Rosener get into a heated debate about Michael’s recent Forbes article on how to value EMDs and the Rosener Equation, and Rosener makes predictions about a major shift coming to the EMD market.

Laying the Foundation: Define your Identity as an Entrepreneur & as a Business

Laying the Foundation: Define your Identity as an Entrepreneur & as a Business

Why & how to define your identity as an entrepreneur and a business before building strategy and brand identity:

Harvard Business Review states entrepreneurs & companies with strong identities outperform their competitors by 25%.

Take the time to develop identity and get the edge over your competition!

STOP Calling Domains Real Estate – with Chris Zuiker

STOP Calling Domains Real Estate – with Chris Zuiker

STOP calling domains real estate. It diminishes value by failing to create an emotional connection, which is the goal of any good brand. That’s the message from today’s Sherpa, Chris Zuiker.

Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.

Understanding Domains As SEO & Marketing Tools – with Rand Fishkin

Understanding Domains As SEO & Marketing Tools – with Rand Fishkin

We’re re-airing our popular interview with Rand Fishkin, founder of Moz.com and SparkToro.com, and one of the top 5 SEO experts in the world. Rand explains the value of domains as marketing tools.

We discuss EMDs and SEO today, SEO for new gTLDs, how to deal with blacklists or shadow banning, and how voice and mobile search may affect domain name values.

All buyers trying to discern the true marketing or SEO value of domain names will benefit from watching this show.

Analyzing the Domain Names of 2018 Unicorns – with Michael Cyger

Analyzing the Domain Names of 2018 Unicorns – with Michael Cyger

Today’s Sherpa, Michael Cyger, analyzes the domain name choices of 16 unicorn startups from 2018.

Learn from their successes.

The Intersection of Blockchain & Domain Names – with Chad Folkening

The Intersection of Blockchain & Domain Names – with Chad Folkening

Today’s Sherpa, Chad Folkening, describes specific and visionary ways in which domain name investors can strategize and understand blockchain in the context of the domain ecosystem.

Why I Invested 6 Figures in my Startup’s Domain – with Erik Bergman

Why I Invested 6 Figures in my Startup’s Domain – with Erik Bergman

Watch two competing bidders from a 6 figure domain auction meet, discussing the auction process for each of them. Hear the full details of a startup’s domain name search process and 6 figure domain investment from Erik Bergman, serial entrepreneur and founder of Great.com.

Understanding Domains As SEO & Marketing Tools – with Rand Fishkin

Understanding Domains As SEO & Marketing Tools – with Rand Fishkin

Rand Fishkin, founder of Moz.com and SparkToro.com, and one of the top 5 SEO experts in the world, explains the value of domains as marketing tools.

We discuss EMDs and SEO today, SEO for new gTLDs, how to deal with blacklists or shadow banning, and how voice and mobile search may affect domain name values.

All buyers trying to discern the true marketing or SEO value of domain names will benefit from watching this show.

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