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DomainSherpa interviews successful domain name investors and entrepreneurs – people we call Sherpas – who share their strategies and tactics to help you be more successful. Hosted by Tess Diaz.
Latest Interview
Rick Schwartz and Howard Neu, the co-founders of the T.R.A.F.F.I.C. domain name industry conference, join Michael Cyger to discuss T.R.A.F.F.I.C. West taking place May 28th through May 31st in Las Vegas, Nevada. Questions answered include: April 30, 2014 7
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New top-level domains are launching every week for the next couple of years. Can you figure out the next most valuable domain name that hasn’t been reserved by the registry and register it before other investors or end users? This tutorial walks you through one process for finding valuable domain names for registration using keyword search volume and advertiser competition. April 14, 2014 25 We all lose money when first starting out in domain name investing, because part of the process of figuring things out inevitably includes buying worthless or undesirable domain names. The same was true for today’s guest. But instead of just buying 100 or so worthless domain names, he invested in a “domain name education” that cost him about $300,000 over three years until he realized what he was doing wrong. Today, he runs one of the most successful domain name brokerages. Listen in as Andrew Rosener shares what he learned from his expensive “education.” April 7, 2014 25 If you think you can file a UDRP case to get control of a domain name after failing to negotiate the acquisition, think again. The Uniform Dispute Resolution Policy (UDRP) was put in place to streamline the process to resolve disputes between trademark holders and domain name registrants where the registration was clearly abusive, predatory and ill motivated. Unless you can prove the three UDRP criteria, you may be labeled a Reverse Domain Name Hijacker by an international legal panel, face public documentation of the finding, and be exposed to potential legal action. March 31, 2014 27 If you own a domain name, getting the highest offer possible generally requires waiting for a potential end user of that domain name to contact you. In some cases, you may be waiting years, or you may never hear from the perfect end user. The alternative to waiting is to proactively reach out to potential buyers who may be interested in purchasing the domain name. While it may not maximize your sales price, it could produce a sale and cash flow for your business or investment. In this tutorial, you will learn how to use the Estibot Domain Lead Generator & End-User Finder Tools to find and contact potential end users. Also included in this tutorial are the real results from trying to sell four domain names to potential buyers using the Estibot tools. March 3, 2014 23 How risky could registering a $10 domain name be? Every day new domain name investors and speculators overlook the financial risk associated with registering a domain name that infringes on an existing trademark – a mistake that could cost them more than $100,000. And it’s happening at an increasing rate with the new top-level domains available for registration. If you’re a domain name broker or an experienced investor that regularly receives emails from new investors asking for help or valuation – and the portfolio is full of trademark-infringing domain names – this is the video to refer them to. If you’re a new domain name investor or speculator, learn how to avoid the mistake that has the potential to financially bankrupt you. February 24, 2014 167 Many believe the .CO registry is the “poster child” for how a new top-level domain answers all the above questions and is succeeding in the minds of individuals, businesses and entrepreneurs. That makes the top-level domain a better investment than many, if not most, other top-level domains other than .com. With new gTLDs going live every week for the upcoming couple of years, this interview contains critical information that both new registry operators and investors alike should familiarize themselves with. February 17, 2014 9 In 2011, Luke Webster found an underserved niche in the $13 billion shaving industry: straight razors. He imported razors and sold them online using his vast experience in search engine marketing. As sales grew, so did his venture. When Webster came on DomainSherpa in March 2013, he shared that his business was grossing six figures per month. So when DomainSherpa produced the first domain name meetup in Seattle, DNSeattle, it was a no-brainer to invite Northern Idaho-based Webster to keynote on how he built a business on an exact-match domain name – including his experience and how his business has grown in the last year. February 10, 2014 23 More often than not, hand registered domain name portfolios submitted to the DomainSherpa Review are not considered to be valuable by our panel of experts. Maybe there are a few domains worth keeping out of 50 submitted. Maybe. Today, we’re turning the tables on one of the regular reviewers on the DomainSherpa Review. Past Domain Sherpa and frequent DomainSherpa Review expert Rick Schwartz opens up his list of 390 recently hand registered domain names, and shares his thought process for how and why he registered the domains. February 3, 2014 65 Instead of hand registering a $9 brandable domain name like ShutterStock.com or iStockPhoto.com and paying for CPC marketing forever, Jon Yau plunked down $250,000 of his family’s savings to purchase StockPhoto.com – a domain name with 50,000 worldwide exact-match searches per month. Yau considers this investment a “pre-payment” for the endless stream of potential customers that visit his website daily through direct navigation. And with plans to continue to grow his photography database, he expects only to increase his customer conversion rate and revenue. January 27, 2014 21Domain Name Interviews
Why You Can’t Afford to Miss TRAFFIC West May 28-31 With Rick Schwartz, Howard Neu
* What can people expect if they attend the TRAFFIC West conference this year? (e.g., educational content, speed networking, live auction, “gTLD shootout”, “king com”, etc.)
* What is the differentiation of TRAFFIC West from the other domain name related conferences to attendees?
* Who are the “right people” to come to the TRAFFIC event?
* Many conferences include multiple tracks to target different attendee segments. Will you be doing that too? Why or why not?
* Who are the keynote speakers and how will their message impact attendees focused on domain name investing, startups and entrepreneurship?
* TRAFFIC always throws great parties. What can attendees expect this year?
* What do you say to people who are thinking of skipping TRAFFIC West to attend TRAFFIC East?Tutorial: How to Find the Most Valuable Domains in New TLDs in 10 Minutes (With Template)
How a Fishmonger Lost $300K Learning the Domain Name Ropes – With Andrew Rosener
Businesses: Do Not Abuse the UDRP as Your “Plan B” for Acquiring a Domain Name – With John Berryhill
Using Estibot to Proactively Find and Contact Buyers for Your Domain Name
Do Not Register Trademark-infringing Domain Names – With David Weslow
Strategy, Marketing and Leadership Lessons for New gTLD Registries and Investors
DNSeattle Keynote: The Shave Network – Building a Real Business on a Premium Domain Name – With Luke Webster
What You Can Learn About Hand Registering Domain Names from the Domain King – With Rick Schwartz
StockPhoto.com: Pre-paying $250,000 for a Lifetime of Customer Traffic – With Jon Yau
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