Sedo.co.uk today announced that its recent brokerage of Sex.com has earned the Guinness World Record™ for “most expensive internet address domain name.” Sex.com was sold for $13 million on November 17, 2010.
“The sale of Sex.com was truly a team effort. We spent about two years with the domain establishing the relationship, researching and finding the right buyer and managing the domain’s transfer,” said Kathy Nielsen, director of sales at Sedo. “We’re honored that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking price.”
From the Guinness World Record™ website:
“The most expensive internet domain name was sold for $13 million (£8.2 million) by Escom LLC to Clover Holdings Ltd on 17 November 2010.”