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In 2011, Luke Webster found an underserved niche in the $13 billion shaving industry: straight razors. He imported razors and sold them online using his vast experience in search engine marketing. As sales grew, so did his venture. When Webster came on DomainSherpa in March 2013, he shared that his business was grossing six figures per month. So when DomainSherpa produced the first domain name meetup in Seattle, DNSeattle, it was a no-brainer to invite Northern Idaho-based Webster to keynote on how he built a business on an exact-match domain name – including his experience and how his business has grown in the last year.
Michael Cyger February 10, 2014 23
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Procter & Gamble bought Gillette in 2005 for $57 billion, who sells replacement razor blades for more than $2 each but cost only 9 cents to produce. Enter Luke Webster, who is disrupting this high profit margin industry by promoting the art of shaving with a straight razor. He is snatching up all the straight razor domain names and building operating websites with PPC marketing campaigns.
Michael Cyger March 11, 2013 31 Signup for the DomainSherpa Newsletter Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
StraightRazor.com Archive
DNSeattle Keynote: The Shave Network – Building a Real Business on a Premium Domain Name – With Luke Webster
How the Art of Shaving Led to a Six Figure Per Month Income – With Luke Webster
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