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Procter & Gamble bought Gillette in 2005 for $57 billion, who sells replacement razor blades for more than $2 each but cost only 9 cents to produce. Enter Luke Webster, who is disrupting this high profit margin industry by promoting the art of shaving with a straight razor. He is snatching up all the straight razor domain names and building operating websites with PPC marketing campaigns.
Michael Cyger March 11, 2013 31
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Even with the inherent superiority of a domain name like toothpaste.com, its value is undermined if the company that owns it does not develop a useful website on that domain, a website that can reach the top rankings of search engines. Such is the case with toothpaste.com, owned by the Procter & Gamble. P&G is not capitalizing on the marketing value of its domain name and, as a result, P&G wastes more than $500,000 every year.
Michael Cyger August 21, 2011 22 Signup for the DomainSherpa Newsletter Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Procter & Gamble Archive
How the Art of Shaving Led to a Six Figure Per Month Income – With Luke Webster
P&G Is Wasting Half a Million Dollars a Year on Toothpaste.com
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