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Jeff Sass Archive

Video interviews, panel discussions, articles and Q&As featuring Jeff Sass.

Latest Interview

Listening to End Users Pays Big – and is Expanding – with Jeff Sass of Names.Club

Listening to End Users Pays Big – and is Expanding – with Jeff Sass of Names.Club

On today’s show we examine what I believe is a historic development for the future of the domain industry. Jeff Sass joins us from Names.Club to discuss how their new financing model is impacting both domainers who want to invest and end users who want to pay for a domain, short term or long term, in a different fashion.

Hear how this endeavor is expanding after 2 years, how you can invest smarter or buy more efficiently, and future predictions on the domain market.

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.Club: 1 Million Registrations by Year 1, 5 Million by Year 5 – With Colin Campbell and Jeff Sass

.Club: 1 Million Registrations by Year 1, 5 Million by Year 5 – With Colin Campbell and Jeff Sass

.Club is targeting one million registrations by the end of Year 1, and five million registrations by the end of Year 5. And they have the focus, marketing plans and public relations in place to help achieve their goals.

In this interview, .Club CEO Colin Campbell and CMO Jeff Sass discuss the winning auction (in which they beat out Donuts and Merchant Law Group with a bid somewhere less than $5 million), their registry mission, potential customer base, customer adoption, marketing, availabilities phases, valuation of both their domains and .com equivalents (e.g., wine.club versus wineclub.com), and much more.

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