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Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

In a search engine pay-per-click advertising campaign, achieving more clicks may simply be a matter of employing a generic domain name.

Two studies show that the use of a generic domain name in search engine ads resulted in higher click-through rates (CTRs) compared to ads with a non-generic domain name.

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