Federal Trade Commission Archive

How do you leverage 8,000 domain names to create the largest buy-local network in the world?

Colin Pape, president of ShopCity.com, answers this question and more as he describes how he built ShopMidland.com – serving a town of only 16,000 residents – into a $100,000+ business, and is now scaling it across thousands of Shop[CityName].com domain names. Pape is also taking on Google by filing a U.S. Federal Trade Commission complaint for anti-competitive behavior.

Michael Cyger November 28, 2011 19