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4 Steps to Increase Parking Revenue by 70% – With Paolo DiVincenzo

4 Steps to Increase Parking Revenue by 70% – With Paolo DiVincenzo

Paolo DiVincenzo, general manager of DomainPower, increased revenue on 9,800 parked domain names by more than 70 percent. To achieve this revenue lift, he deployed a methodology and four-step process: 1) establish metric/baseline, 2) group, 3) test and 4) optimize.

In this interview, DiVincenzo describes the four steps in detail, as well as how to implement them in your own portfolio.

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