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Most developers build a site, increase readership and then sell advertising space. Unless you own an ultra-premium geographic domain name like FrenchRiviera.com, in which case the brand alone is enough to set up meetings with some of the most exclusive potential advertisers in the region. Toby Hardy bought FrenchRiviera.com in 2009 and, in partnership with Fred Mercaldo at CitiesPlanet.com, is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.
Michael Cyger April 23, 2012 19
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Fred Mercaldo understands geographic domain names (geodomains) better than most other domain name investors. He has built multiple companies and platforms in the geodomain space, including a software company, a marketing services company and a call center. In this show, Mercaldo describes his experiences building successful geodomain name properties and shares tactics others can use to develop geodomains profitably.
Michael Cyger November 1, 2011 18 As a degreed and lifelong student of economics, Rob Monster understands better than most the science of how wealth is produced, consumed and transferred. And he is making good use of that knowledge. Monster draws from his experiences – both the victories and the disappointments – as he works to define a scalable domain development theory that will lead to consistent profits with domain names.
Michael Cyger October 4, 2011 21 What are the first few things you do after you acquire the best domain name for any geographic city or area? That’s what I wanted to know when I decided to register for and attend the GeoPublishers.com Expo in Chicago, Illinios, which took place over the last two days. Fred Mercaldo, president of GeoPublishers.com and publisher of over 60 geodomains including Scottsdale.com, did not disappoint with a comprehensive program including presentations from Ron Jackson, editor of DN Journal, Don Jones from NewOrleans.com, and the Castello Brothers (Michael and David) of CCIN.
Michael Cyger October 2, 2011 27 People who consistently bring in new clients and revenue to their company are known as “rainmakers.” David Castello is one of those people. He increased revenue at PalmSprings.com from $300 in 1997 to $448,000 just one year later. Listen to David Castello, co-founder and COO of Castello Cities Internet Network (CCIN), describe how he tested the geo-domain market, set ambitious goals for himself and his company, and achieved cash flow success with proven sales tactics that you can duplicate and use in your business today.
Michael Cyger August 23, 2011 52 If you are thinking about starting your own geo-domain property, you should take notes from one of the best in the industry, Michael Castello. In this interview, Castello walks us through how he purchased PalmSprings.com; how he and his brother run their company, Castello Cities Internet Network; and how you too can build an advertising-based destination website. Many secrets to their success, as well as novel sales tactics, are revealed in this must-see show.
Michael Cyger July 19, 2011 31 Signup for the DomainSherpa Newsletter
David Castello Archive
Developing the Ultimate Geo-domain for the Rich and Famous – With Toby Hardy
The Tycoon of Geodomains – With Fred Mercaldo
Domain Development Is Where the Money Is…Usually – With Rob Monster
5 Huge Trends in GeoDomains Now
How to Be a Rainmaker and Increase Sales – with David Castello
Unique Content and Category Killer Domain Names – with Michael Castello
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