Domain Name Interviews

Every week, DomainSherpa interviews successful domain name investors and entrepreneurs – people we call Sherpas – who share their strategies and tactics to help you be more successful. Hosted by Michael Cyger.

Latest Interview

PetPremium.com: From Lead Gen to Issuing Insurance Policies – With Frans van Hulle

PetPremium.com: From Lead Gen to Issuing Insurance Policies – With Frans van Hulle

Within the $140+ billion insurance industry, pet insurance’s share may seem paltry at $500 million. But the riches are often in the niches. That’s what PetPremium.com is banking on.

Started as a lead-generation website for insurance companies, PetPremium.com quickly morphed into a licensed insurance agency selling policies directly to U.S. consumers and earning more per customer than a mere lead-generation website can.

In this interview, you will learn how the company launched, made the transition to issuing policies and recovered from mistakes made along the way, as well as useful information about conversion rates, the monetary value of leads in the insurance industry and more.

More Interviews

Google TLDs, Their New Registar and Their Army of Developers

Google TLDs, Their New Registar and Their Army of Developers

Google is spending part of their billions in profits on 100 new top-level domains and launching a new registrar, Google Domains.

In this presentation, given at Google I/O 2014, Google provides an overview of their domain name plans for the future.

In Search of the Domain Name Holy Grail: Third-Level Domain Name Sales – With John Lyotier

In Search of the Domain Name Holy Grail: Third-Level Domain Name Sales – With John Lyotier

The holy grail of owning a premium domain name is being able to sell an endless of supply of either email addresses or third-level domain names – in essence, acting like a domain name registry but without the regulatory burden.

But as Left of the Dot co-founder and CMO John Lyotier explains in this video, the task is a difficult one. His company has navigated this territory before, and he offers both insights and a better model for producing revenue.

Billionaire Mark Cuban Buys Exact Match Domain (EMD) for Startup Venture

Billionaire Mark Cuban Buys Exact Match Domain (EMD) for Startup Venture

If billionaire entrepreneur Mark Cuban thinks exact-match domain names are worth investing in, shouldn’t you consider them for your business?

Today’s show features an excerpt from the wildly popular ABC television series Shark Tank, as well as commentary and lessons learned from DomainSherpa publisher Michael Cyger.

Investing in China’s New Domain Names – With Simon Cousins

Investing in China’s New Domain Names – With Simon Cousins

The Chinese government evaluated all the new Chinese character TLDs and decided that dot Chinese online (.在线) and dot Chinese website (.中文网) would earn their support and investment. So they registered 10,226 domain names in each TLD.

With this type of government support, might these two IDNs be attractive to non-Chinese investors?

In this interview we delve into the details of why these IDNs might be worthy of investment, how it all works, and how an investor would get started.

Uniregistry.com
Why You Can’t Afford to Miss TRAFFIC West May 28-31 With Rick Schwartz, Howard Neu

Why You Can’t Afford to Miss TRAFFIC West May 28-31 With Rick Schwartz, Howard Neu

Rick Schwartz and Howard Neu, the co-founders of the T.R.A.F.F.I.C. domain name industry conference, join Michael Cyger to discuss T.R.A.F.F.I.C. West taking place May 28th through May 31st in Las Vegas, Nevada.

Questions answered include:
* What can people expect if they attend the TRAFFIC West conference this year? (e.g., educational content, speed networking, live auction, “gTLD shootout”, “king com”, etc.)
* What is the differentiation of TRAFFIC West from the other domain name related conferences to attendees?
* Who are the “right people” to come to the TRAFFIC event?
* Many conferences include multiple tracks to target different attendee segments. Will you be doing that too? Why or why not?
* Who are the keynote speakers and how will their message impact attendees focused on domain name investing, startups and entrepreneurship?
* TRAFFIC always throws great parties. What can attendees expect this year?
* What do you say to people who are thinking of skipping TRAFFIC West to attend TRAFFIC East?

Tutorial: How to Find the Most Valuable Domains in New TLDs in 10 Minutes (With Template)

Tutorial: How to Find the Most Valuable Domains in New TLDs in 10 Minutes (With Template)

New top-level domains are launching every week for the next couple of years.

Can you figure out the next most valuable domain name that hasn’t been reserved by the registry and register it before other investors or end users?

This tutorial walks you through one process for finding valuable domain names for registration using keyword search volume and advertiser competition.

How a Fishmonger Lost $300K Learning the Domain Name Ropes – With Andrew Rosener

How a Fishmonger Lost $300K Learning the Domain Name Ropes – With Andrew Rosener

We all lose money when first starting out in domain name investing, because part of the process of figuring things out inevitably includes buying worthless or undesirable domain names.

The same was true for today’s guest.

But instead of just buying 100 or so worthless domain names, he invested in a “domain name education” that cost him about $300,000 over three years until he realized what he was doing wrong.

Today, he runs one of the most successful domain name brokerages. Listen in as Andrew Rosener shares what he learned from his expensive “education.”

Businesses: Do Not Abuse the UDRP as Your “Plan B” for Acquiring a Domain Name – With John Berryhill

Businesses: Do Not Abuse the UDRP as Your “Plan B” for Acquiring a Domain Name – With John Berryhill

If you think you can file a UDRP case to get control of a domain name after failing to negotiate the acquisition, think again.

The Uniform Dispute Resolution Policy (UDRP) was put in place to streamline the process to resolve disputes between trademark holders and domain name registrants where the registration was clearly abusive, predatory and ill motivated.

Unless you can prove the three UDRP criteria, you may be labeled a Reverse Domain Name Hijacker by an international legal panel, face public documentation of the finding, and be exposed to potential legal action.

How to Sell a Domain Name Redux – With Adam Dicker

How to Sell a Domain Name Redux – With Adam Dicker

Everyone loves to hear about people selling a domain name for hundreds of thousands or even millions of dollars. But a sales price of that magnitude is the exception, not the rule.

In 2013, Sedo transacted more than 37,000 domain name sales on their marketplace. The average price was almost $1,900, with a median price of about $600. The fact is, most domain names sell in the range of $100 to $10,000.

To discuss his personal portfolio statistics, I invited back to the show past Domain Sherpa Adam Dicker, who shares his strategy and roll-up-your-sleeves tactics to sell three- and four-figure domain names.

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