Every week, DomainSherpa interviews successful domain name investors and entrepreneurs – people we call Sherpas – who share their strategies and tactics to help you be more successful. Hosted by Michael Cyger.
Ken Hansen was leading the .NYC top-level domain launch for Neustar. But an opportunity came up that he felt was even bigger than .NYC, one of the most anticipated new gTLDs pending launch.
In this interview you will learn about the mission of the Co.com registry, how the registry is operated, what their marketing plan and tactics include, how pricing will be structured in the land rush and general availability phases, and how they will grow registrations.
December 9, 2013 19
Understanding the basics of a revenue-generating website is half of the equation to successfully building and exiting an Internet business.
In this interview, a successful entrepreneur and business broker walks us through the fundamentals, including understanding – in detail – how to value websites, how he finds so many buyers in the $50,000 to $5 million range, and what types of businesses are always in demand by buyers.
December 2, 2013 24
In this interview we hear about the history, current operations and future aspirations of a leading registry service provider: CentralNic.
Learn how the team at CentralNic can help run the domain name system of a new top-level domain, how they can assist in selling third-level domains, and how their distribution network can open up new opportunities for your registry.
In addition, CentralNic has raised 5 million pounds as a result of their listing on the London Stock Exchange, which will allow them to partner more closely with some of the hundreds of new top-level domains that are going to launch in the next couple of years.
November 25, 2013 8
Microsites used to be all the rage. Everyone had one, it was easy to rank on search engines, and website owners made lots of money from advertising.
But times change, Google continues to refine their ranking algorithm, and microsites are all but dead. Or are they?
Today’s guest has made a career out of long-tail and traffic and continues to innovate. In this interview, we learn how he started, what used to work, and how today’s environment requires a much different strategy and set of tactics than just a year ago.
November 18, 2013 17
Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.
Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.
Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.
November 11, 2013 26
Nokta Domains went from no domain name leases to earning as much from leasing as they do from domain name parking.
Merve Engin, manager of domain name leasing, joins us to share how Nokta generates leasing leads, what their pricing methodology is, how they encourage leasees to purchase the domain at the end of the term, and much more.
November 4, 2013 13
Offering third-level domains for sale and actually getting sales are two entirely different propositions.
Today’s guest, however, has sold hundreds of Africa.com third-level domains to large companies, including IBM, Starbucks, Twitter, Evian and Standard Bank.
In this interview, Ope Odusan openly shares how Africa.com has accomplished it and discusses prospects for future sales, especially with the impending launch of geographic top-level domains like .Africa, .Joburg, .CapeTown and .Durban.
October 28, 2013 13
As of August 28, 2013, the new Google Keyword Planner replaces the Google Adwords Keyword Tool. It’s supposed to be an improvement, but most people don’t like change.
This DomainSherpa tutorial walks you through the new Google Keyword Planner, shows you how to find most of the same information as the Google Adwords Keyword Tool provided, and what the differences are between the two.
This tutorial also shows you how to use the Google Keyword Planner tool for SEO and domain name purposes.
October 21, 2013 20
“I’ve got the brains, you’ve got the looks / Let’s make lots of money” – lyrics to a song released in 1985 by UK-based Pet Shop Boys.
That’s the same situation that many developers and domain name owners hope to achieve by forming a joint venture – combining their respective strengths to make lots of money.
But how do you progress from the “we just met” phase to the “we’re partners and wildly successful” phase? What if the domain name owner receives an offer to sell the domain that they can’t refuse? Or what if the developer fails to deliver on the timeline and thresholds that were agreed to prior to the joint venture?
All these questions – and more – are answered in this interview.
October 14, 2013 20
Most investors in the domain name industry would be nervous to invest $185,000 in a single premium domain name.
But on today’s show we interview a 27-year-old entrepreneur who invested $185,000 not once, but three times this year, spending a total of over half a million dollars in application fees alone to register new top level domains.
This is the story of how a domain name investor built a registrar and is launching at least two (possibly three) registries.
October 7, 2013 32