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Leakage

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Domain name leakage is the process of losing visitors as a result of a confusing domain name (such as through a domain name hack) or through typographical errors.

For instance, many startup companies will employ domain name hacks in order to acquire a hand registration domain name instead of spending more money to buy a currently-registered domain name from another individual or company. When the business takes off, the company is often forced to spend more for the domain name. This happened to del.icio.us buying delicious.com, bit.ly buying bitly.com, and fiverr.com buying fiver.com.

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