Toby Hardy Archive

Video interviews, panel discussions, articles and Q&As featuring Toby Hardy.

Latest Interview

Developing the Ultimate Geo-domain for the Rich and Famous – With Toby Hardy

Developing the Ultimate Geo-domain for the Rich and Famous – With Toby Hardy

Most developers build a site, increase readership and then sell advertising space. Unless you own an ultra-premium geographic domain name like, in which case the brand alone is enough to set up meetings with some of the most exclusive potential advertisers in the region.

Toby Hardy bought in 2009 and, in partnership with Fred Mercaldo at, is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.

More Interviews

The Tycoon of Geodomains – With Fred Mercaldo

The Tycoon of Geodomains – With Fred Mercaldo

Fred Mercaldo understands geographic domain names (geodomains) better than most other domain name investors. He has built multiple companies and platforms in the geodomain space, including a software company, a marketing services company and a call center.

In this show, Mercaldo describes his experiences building successful geodomain name properties and shares tactics others can use to develop geodomains profitably.

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