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Most developers build a site, increase readership and then sell advertising space. Unless you own an ultra-premium geographic domain name like FrenchRiviera.com, in which case the brand alone is enough to set up meetings with some of the most exclusive potential advertisers in the region.
Toby Hardy bought FrenchRiviera.com in 2009 and, in partnership with Fred Mercaldo at CitiesPlanet.com, is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.
April 23, 2012