.CO Archive

Video interviews, panel discussions, articles and Q&As featuring .CO.

Latest Interview

Strategy, Marketing and Leadership Lessons for New gTLD Registries and Investors

Strategy, Marketing and Leadership Lessons for New gTLD Registries and Investors

Many believe the .CO registry is the “poster child” for how a new top-level domain answers all the above questions and is succeeding in the minds of individuals, businesses and entrepreneurs. That makes the top-level domain a better investment than many, if not most, other top-level domains other than .com.

With new gTLDs going live every week for the upcoming couple of years, this interview contains critical information that both new registry operators and investors alike should familiarize themselves with.

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Institutional Investment Opportunities in Domain Names – With Frank Michlick

Institutional Investment Opportunities in Domain Names – With Frank Michlick

The new top level domains that will launch beginning in 2013 create a unique investment opportunity. Indeed, private equity and venture capital firms are evaluating investment in new top level domains and domain name registrars.

Today’s interview is with one of the consultants helping investors outside the domain name industry understand this opportunity. Watch this interview to learn from a different perspective.

Successfully Launching a Domain Name Registry: The .CO Story – with Juan Calle

Successfully Launching a Domain Name Registry: The .CO Story – with Juan Calle

For anyone thinking about launching a new TLD under ICANN’s new rules, there are many lessons to be learned from the successful launch of the .CO top level domain.

While Juan Calle, CEO of .CO Internet S.A.S., will be the first to admit that there is a bit of luck in the success of .CO, luck favors the prepared. In this interview, Calle reveals his company’s strategy and provides many tips and best practices for you to consider.

GroupTrip.CO or GrpTrp.COM: Split Testing a Domain Name

GroupTrip.CO or GrpTrp.COM: Split Testing a Domain Name

Bryan Marble is the founder of GroupTrip, a social web service that helps plan travel logistics with friends. His tech startup doesn’t have a lot of money to spend on branding, a domain name or marketing — they’re still in beta testing. But on the encouragement of a well-known talk-Internet host, he evaluated the use of a new top level domain for his website: .CO. This is the story of how split testing (also known as A/B testing) and data helped Mr. Marble decide whether to select the best .COM domain name he could afford or a better name but with a .CO extension.

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