PPC Archive

Video interviews, panel discussions, articles and Q&As featuring PPC.

Latest Interview

Above.com’s New Domain Investor Platform (Parking, Registrar and Marketplace) – With Victor Pitts

Domain name parking is necessary for anyone who owns hundreds or thousands of domain names. There is no other scalable way to try to generate revenue from that many domains – developing websites for a large domain portfolio is simply not practical.

But which domain name parking platform is best for your domain names? Today’s guest might just have the answer you’ve been looking for.

Michael Cyger December 31, 2012 20

More Interviews

4 Steps to Increase Parking Revenue by 70% – With Paolo DiVincenzo

Paolo DiVincenzo, general manager of DomainPower, increased revenue on 9,800 parked domain names by more than 70 percent. To achieve this revenue lift, he deployed a methodology and four-step process: 1) establish metric/baseline, 2) group, 3) test and 4) optimize.

In this interview, DiVincenzo describes the four steps in detail, as well as how to implement them in your own portfolio.

Michael Cyger March 12, 2012 22

Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

In a search engine pay-per-click advertising campaign, achieving more clicks may simply be a matter of employing a generic domain name.

Two studies show that the use of a generic domain name in search engine ads resulted in higher click-through rates (CTRs) compared to ads with a non-generic domain name.

Astrid William September 25, 2011 9

The Publisher of DN Journal on Building a LLL.us Domain Name Empire – With Ron Jackson

In addition to owning what is now a portfolio of more than 5,000 — including 2,000 .us — domain names, Ron Jackson publishes the industry’s leading trade magazine, DN Journal. The online publication is a greater source of income for Ron than his domain name sales. Surprised? Watch this interview for many more insights you did not know about Ron and about domaining.

Michael Cyger March 29, 2011 27