Navigation

Why We Selected DomainSherpa As Our Site Name

We had a vision for a website that would help anyone — from an Internet novice to the most advanced domainer — learn everything they need to know about domain names. We wrote a mission statement that we could work to attain: We are the unbiased, authoritative source for information to help you discover, acquire, manage, monetize and sell domain names. We want to bring transparency to an industry that is sometimes opaque.

Domain Name Requirements

When we went to select a domain name for this new media company, there were many factors we had to take into account:

  • Representative of our mission
  • Authoritative, recognized for excellence
  • Inclusive of keywords, such as “domain” and/or “domain name”
  • Relatively short and memorable
  • Social media friendly (i.e., usernames available on Twitter, Facebook, etc.)
  • Not sound like a service provider (e.g., registrar, auctioneer, etc.)
  • Cost (hopefully $8 for a new registration; not more than $500 if already registered)

Brainstorming Domain Names

The first step in our process was taking our requirements (above) and conducting a brainstorming session. For those of you who have never been a part of a brainstorming session, the keys are to a) identify your outcome (domain name options), b) DO NOT evaluate suggestions, and d) get as many ideas on paper as possible.

In our brainstorming session, we came up with the following 98 potential names for our website:

Domain Junkie/s
Domain Addict/s
Domain.ly
Domainable ible
Domainstart
Domainbox
Domainbook
Domainin
Domain library
Domainbase
Domain Authority
Domainology
Domainopedia
RealDomains
Domain Juice
Domain Whiz
Domain Disciple
Domain Scholar
Domaindom
Domainize
Domainify
DomainBullseye
DomainPlace
DomainMaster
DomainDuct
DomainBase
DomainDriver
DomainDream
DomainInsider
Domainstay
DomainPro
DomainAdvisor
DomainZone
Domain Group
Domain Fresh
Domain Zest
Domain Advisor
Domain Diaries
Domain Domain
Domaincast
DomainCommunity
DomainBlock
DomainSociety
DomainPeople
Domainiverse
DomainSpot
SecureDomain
DomainSecure
DomainReliable
DomainDominion
DomainMastery
DomainBrain
DoughMain
DomainEngine
DomainSherpa
DomainGuide
DomainScout
DomainDirector
DomainGuru
DomainLine
DomainFrame
Domaintain
DomainDirection
Domaindom
DomainDiligence
idomain
Xdomain
edomain
DomainPro
DomainInsider
DomainMob
DomainStrategies
DomainIntel
Domainetics
DomainSource
DomainCast
DomainMeister
Domainaholic
DomainLeader
Domainiac
MegaDomain
Domainopedia
DomainImperative
Domainproctor
DomainSpot
RealDomains
FirstDomain
DomainPlanet
DomainUniverse
DomainHub
DomainExplain
DomainExpert
DomainDevotion
NameDomain
MainDomain
DomainDirect
DomainWatch
DomainCentral

Narrowing the Domain Name Options

After brainstorming and coming up with as many options as possible, the task at hand was to narrow the options. This is the point that we began to evaluate options — if we had evaluated when we were doing the brainstorming, we might have missed out on a great name that someone came up with while thinking about a domain name that wasn’t as great. There’s no need to inhibit the creative process.

We then discussed the possible domain names, clarified word definitions, and organized the list. Then we employed a voting process called N/3 (called “N over 3″). The purpose of N/3 is to reduce a large number of ideas to a smaller number of “best ideas.”

In N/3, we count the number of items on the list (N) and divide by three. This is the number of votes each person has. Each person can only vote on an idea two times maximum (you can set your own rules), and once everyone has voted you can look at the top vote-getters.

The Final Three

The output of our narrowing process was producing a list of three domain names that we loved:

  • DomainBrain
  • DomainSherpa
  • DomainZone

Evaluating the Options

At this point we needed to do two things:

  1. Verify that the domain names were available for registration or were not being actively used (available for offer/negotiation)
  2. Determine the social media username availability

To do both of these things, we used a site called namecheck.com, a service of United Domains. The NameCheck service is described as “a free search report to reveal if your brand has been taken as a domain name, social media username or trademark,” but it’s just as useful when searching for a new name for exploring your potential company. It provides details on social media usernames, general domain names, country domain names and trademarks.

Using the service provides an easy way to visually determine availability. Below are three images using NameCheck on the three domain name finalists.

DomainBrain Check on NameCheck.com
DomainSherpa Check on NameCheck.com
DomainZone Check on NameCheck.com

(Click to enlarge screenshots of DomainBrain, DomainSherpa and DomainZone on Namecheck.com)

As you can see, DomainSherpa afforded availability of all of the social media usernames, all of the general domain names — except domainsherpa.com, which was already reserved — all of the country domain names, and didn’t produce any issues with established trademarks. Alternatively, DomainBrain and DomainZone had multiple domain names and social media usernames taken. Trying to negotiate the purchase of all of those usernames and domain names would be a waste of time and probably end-up unsuccessful.

The Purchase

The only major hurdle we had to get over was the purchase of domainsherpa.com, which was already registered by an individual. So I performed a WHOIS lookup to learn who the owner was. In doing so, I found that the domain name was for sale on Sedo.com but the minimum specified by the seller was not visible. So I placed an offer for $50. It was immediately rejected.

In the rejection, however, I found that I could purchase it for $500 (inclusive of escrow through Sedo.com). I had to think hard about whether the domain name was worth $500. On one hand, it met all of my requirements (listed above in this article). On the other hand, if I repeated this process I might be able to find a domain name that was available for registration for $8. In the end, I decided that DomainSherpa brand represented exactly what we’re trying to achieve with this publishing and social network website and completed the purchase for $500. I then immediately registered all the usernames and miscellaneous associated domain names and was off to write this article.

Conclusion

There should be a process for evaluating domain names to purchase for your business or organization. Your evaluation process should include the following activities:

  • Writing down your mission statement
  • Brainstorming possible names
  • Voting to narrow down the options
  • Evaluating available social media usernames and domain names
  • Trademark search
  • Purchase of the domain names and registration of social media usernames
  • Which domain name did you like best, if not DomainSherpa? Tell us in the comments!

    More About…

    Keywords:
    Companies:

Uniregistry.com

Leave a Reply

Comments should be respectful and on-topic. Read our full comment policy (opens in new window). Comments may be moderated; if not posted immediately, it is awaiting review and will be posted soon.

 

19 Responses to “Why We Selected DomainSherpa As Our Site Name”

  1. I’ve recently started a blog, the information you provide on this site has helped me tremendously. Thank you for all of your time & work.

    • Hi Burton, thanks for taking the time to write a comment. I’m glad to hear that the information is useful. Please don’t hesitate to send in an email (using the contact us link above) if you have any questions that you cannot find answered on the site.

  2. [...] a domain name to go with it. But with over 200 million domain names registered to date, the one you brainstormed in five minutes has most likely been reserved by someone [...]

  3. [...] a domain name to go with it. But with over 200 million domain names registered to date, the one you brainstormed in five minutes has most likely been reserved by someone [...]

  4. MarsDavis says:

    Michael,
    Thanks for sharing your brainstorming process. In the end, I think you found the best domain name for your domaining objectives.
    Cheers, Mars
    PS.It is nice to see another Gaucho alum on the net!

  5. Jackie Redenbaugh says:

    Really informative blog post. Really thank you!

  6. Trev Alex says:

    I love DomainSherpa.com — as it implies that you’re creating a source for mentorship of other domainers.

    I also like DomainSource.com.

  7. [...] that have yet to register as a business, since usually a preliminary step to incorporating is selecting a company name and domain name. Alternatively, if you’re in a certain space — like cloud computing — you could [...]

  8. Sam Quinn says:

    Nice post. I was checking constantly this blog and I’m impressed! Very useful information particularly the last part of the article. :) Thank you!

  9. T. Johns says:

    I like your article and it was so fabulous and I am definetly going to save it.

    One thing I wonder is when you should try to purchase a domain name that’s missing usernames in the social media channels, how much you should pay for them? Let’s say the twitter account alone is reserved. What would I offer the owner of that account, and how would I get in touch with them?

  10. Dave says:

    +1 for domain squatting industry

    This is what people like us who build legitimate businesses will have to put up with.

  11. Leonel Francescone says:

    Great article! It will be useful to anybody who usess it, as well as myself. Keep doing what you are doing – can’t wait to read more posts.

  12. Jules Foxworthy says:

    Definitely, what a great website and informative posts, I definitely will bookmark your website. Best Regards!

  13. John Terry says:

    You make a lot of good points — thanks for writing this post. What a great site, I am going to add it to my blogroll.

  14. Tennie Soibelman says:

    Good job! what a great post! Thank you very much.

  15. Stephaine Brunzel says:

    Thank you very much for your post! Very interested in your opinion.

  16. Doug The Solar Panel Enthusiast says:

    This really is a vital matter that far more people today need to be conscious of. The greater number of individuals employing this data the better. Thanks for spreading the word. I’m a big supporter of this site!

  17. [...] This post was mentioned on Twitter by DomainSherpa, DomainSherpa. DomainSherpa said: Why We Selected DomainSherpa As Our Site Name http://www.domainsherpa.com/why-we-selected-domainsherpa-as-our-site-name/ #domains #domaining #domainers #domainname [...]

Domaining magazine site recommended by Domaining.com
Copyright © 2010-2014 DomainSherpa. All rights reserved. Reproduction without explicit permission is prohibited.
About  |  Affiliate Links  |  Privacy  |  Terms  |  Contact Us
x
Want All The Secrets?

Subscribe to our newsletter and we'll share them with you. It's free; unsubscribe anytime.