The Superbowl Test Archive

Video interviews, panel discussions, articles and Q&As featuring The Superbowl Test.

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Zappy’s Proven Process to Extract Maximum Value from Domain Names – With Michael Zapolin

Zappy’s Proven Process to Extract Maximum Value from Domain Names – With Michael Zapolin

Michael “Zappy” Zapolin has a track record of notable online business successes. Among them are purchasing Beer.com for $80,000 and Diamond.com for $300,000 – and then later selling each for $7+ million.

In this master class-like interview, Zappy walks us through his methodology for building maximum value in premium, generic, category-killer domain names though his technique of “just enough” development and marketing.

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