User Sentiment Archive

Bryan Marble is the founder of GroupTrip, a social web service that helps plan travel logistics with friends. His tech startup doesn’t have a lot of money to spend on branding, a domain name or marketing — they’re still in beta testing. But on the encouragement of a well-known talk-Internet host, he evaluated the use of a new top level domain for his website: .CO. This is the story of how split testing (also known as A/B testing) and data helped Mr. Marble decide whether to select the best .COM domain name he could afford or a better name but with a .CO extension.

Michael Cyger January 19, 2011 1