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Is Domain Name Typosquatting Worth It?

Is Domain Name Typosquatting Worth It?

A study in New Scientist estimates that advertisements placed by Google on typo domains – domain names that are misspelled versions of popular websites – could potentially be producing as much as $500 million per year. And that’s only Google’s cut.

The question of Google’s profiting from typo domains aside, a recent serendipitous experience gave me the opportunity to further explore the profitability of typo domains. As we will see with real data from a typographical domain variant of coupons.com, not all typo domains are created equal.

Michael Cyger September 18, 2011 17

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