The Parking Place

A study in New Scientist estimates that advertisements placed by Google on typo domains – domain names that are misspelled versions of popular websites – could potentially be producing as much as $500 million per year. And that’s only Google’s cut.

The question of Google’s profiting from typo domains aside, a recent serendipitous experience gave me the opportunity to further explore the profitability of typo domains. As we will see with real data from a typographical domain variant of coupons.com, not all typo domains are created equal.