Richard Kershaw Archive

When Richard Kershaw and Stephen Pavlovich bought the Wish.co.uk domain name in a Sedo auction for around $12,000, they knew it would be critical to the growth of their “day experience” e-commerce business (think Groupon without the expiration issue). In a mere 12 weeks, they had purchased the domain, developed a website, signed their first supplier and sold their first product.

Little did they know the domain name would allow them to “punch above their weight” and take on the big-box e-tailers, while still being small, nimble and flexible via a part-time contract staff. Press coverage of Wish.co.uk belies its size too, thanks in part to the company’s domain name and the PR agency it hired.

Michael Cyger May 21, 2012 22