ReviMedia.com Archive

Video interviews, panel discussions, articles and Q&As featuring ReviMedia.com.

Latest Interview

PX.com: From Parallel Brand to Rebranding – With Frans van Hulle

The CEO of a global organization discusses why they acquired a 2 letter .COM, ran it as a parallel brand, and are now rebranding to PX.com. Frans van Hulle calls the 2 letter the holy grail that stands on its own TWO feet. (haha)

We discuss the advantage he’s seen with a 2 letter .COM and the tangible impact in enterprise value that a 2 letter .COM brings to an organization like theirs.

DomainSherpa October 1, 2018 6

More Interviews

PetPremium.com: From Lead Gen to Issuing Insurance Policies – With Frans van Hulle

Within the $140+ billion insurance industry, pet insurance’s share may seem paltry at $500 million. But the riches are often in the niches. That’s what PetPremium.com is banking on.

Started as a lead-generation website for insurance companies, PetPremium.com quickly morphed into a licensed insurance agency selling policies directly to U.S. consumers and earning more per customer than a mere lead-generation website can.

In this interview, you will learn how the company launched, made the transition to issuing policies and recovered from mistakes made along the way, as well as useful information about conversion rates, the monetary value of leads in the insurance industry and more.

Michael Cyger July 14, 2014 25

Generating Revenue with Lead Generation (and No Google AdSense) – With Frans van Hulle

How do you maximize the revenue you can generate from a website using lead generation and no Google AdSense?

That’s the question answered in this interview focused on the insurance, home security and new-car buying industries.

Also discussed is the development of BestQuotes.com, AutoComparison.com and PetPremium.com, including business results (the good and the bad) and lessons learned along the way.

Michael Cyger September 16, 2013 25