P&G Archive

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P&G Is Wasting Half a Million Dollars a Year on Toothpaste.com

P&G Is Wasting Half a Million Dollars a Year on Toothpaste.com

Even with the inherent superiority of a domain name like toothpaste.com, its value is undermined if the company that owns it does not develop a useful website on that domain, a website that can reach the top rankings of search engines.

Such is the case with toothpaste.com, owned by the Procter & Gamble. P&G is not capitalizing on the marketing value of its domain name and, as a result, P&G wastes more than $500,000 every year.

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