Matt Cutts Archive

Many people openly state that exact match domain names are worth more because they can get your website to the top of the search engine results. But this commonly espoused belief has rarely been backed up by real data…until today.

Seventeen-year-old wunderkind Mark Collier has not only secured a substantial amount of data from various sources, but he’s taught himself programming and statistics in order to analyze the data. And he can say without a doubt – statistically speaking, of course – that exact match domain names correlate with high-ranking websites within the search engine results.

Michael Cyger July 30, 2012 28

Even with the inherent superiority of a domain name like toothpaste.com, its value is undermined if the company that owns it does not develop a useful website on that domain, a website that can reach the top rankings of search engines.

Such is the case with toothpaste.com, owned by the Procter & Gamble. P&G is not capitalizing on the marketing value of its domain name and, as a result, P&G wastes more than $500,000 every year.

Michael Cyger August 21, 2011 22

Matt Cutts put out a video entitled “How important is it to have keywords in a domain name?” and domainers and webmasters alike all over the world took notice. His focus is on answering a users question regarding whether to go for a brandable domain name (e.g., Twitter, Facebook, Yahoo, Google) or keyword-rich domain name (BuyViagraOnline).

Michael Cyger March 14, 2011 14