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Lifetime Customer Value Archive

Video interviews, panel discussions, articles and Q&As featuring lifetime customer value.

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Most Expensive Google AdWords Keywords

Most Expensive Google AdWords Keywords

With over 97 percent of Google’s $33.3 billion in revenue over the past year coming from online advertising, the search engine giant has been wildly successful in selling pay-per-click advertising on the Internet, making over $54 per click for top-ranked keywords.

The question for domain name investors and entrepreneurs is: Are you focusing your investment and development efforts in the most lucrative areas?

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