Founders Archive

Video interviews, panel discussions, articles and Q&As featuring Founders.

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How Mike Faith Creatively Purchased and Grew Headsets.com

How Mike Faith Creatively Purchased and Grew Headsets.com

Mike Faith founded a headset company and experienced explosive growth, selling $3 million in the first three years. Then he hit a bump in the road. To get the company back on a path of consistent growth, he raised money and acquired Headsets.com.

Learn how he creatively financed the domain name, what benefits it provided to his business, and how he made a generic word memorable.

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One-word Domain Names Mean Big Gains from the Get-go – With Richard Kershaw

One-word Domain Names Mean Big Gains from the Get-go – With Richard Kershaw

Owning the short, single-word, aspirational domain name Wish.co.uk allowed Richard Kernshaw and his business partner to “punch above their weight” – making connections, doing deals and selling more than $1 million in day experiences with a small team.

Recently, Kershaw acquired another domain name that will allow him to make big gains right from the get-go: Digital.com, which he purchased for $373,500 in public auction.

We catch up with this past Sherpa to find how his Wish.co.uk business has fared since his last interview in 2012, and to learn what he has planned for his new digital asset.

StockPhoto.com: Pre-paying $250,000 for a Lifetime of Customer Traffic – With Jon Yau

StockPhoto.com: Pre-paying $250,000 for a Lifetime of Customer Traffic – With Jon Yau

Instead of hand registering a $9 brandable domain name like ShutterStock.com or iStockPhoto.com and paying for CPC marketing forever, Jon Yau plunked down $250,000 of his family’s savings to purchase StockPhoto.com – a domain name with 50,000 worldwide exact-match searches per month.

Yau considers this investment a “pre-payment” for the endless stream of potential customers that visit his website daily through direct navigation. And with plans to continue to grow his photography database, he expects only to increase his customer conversion rate and revenue.

How Examine.com Is Collating Scientific Research for Public Consumption – With Sol Orwell

How Examine.com Is Collating Scientific Research for Public Consumption – With Sol Orwell

According to Consumer Reports, “of the more than 54,000 dietary supplement products in the Natural Medicines Comprehensive Database, only about a third have some level of safety and effectiveness that is supported by scientific evidence. And close to 12 percent have been linked to safety concerns or problems with product quality.”

Learn why Sol Orwell, the founder of Examine.com, came out of retirement to educate people about the waste and issues associated with the $10+ billion dietary supplements industry; how he partnered for success; why he chose the brandable domain name Examine.com over exact-match domain names like Supplements.com; how he iteratively grew the business while updating their business model; and much more.

If you are or thinking about developing a Internet-based business, this is a must-watch interview.

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.

Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.

Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.


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UsedCardboardBoxes.com: From Storefront Failure to Dot Com Success – With Marty Metro

UsedCardboardBoxes.com: From Storefront Failure to Dot Com Success – With Marty Metro

Big companies like Amazon, Citigroup and Dell know the value of an exact match domain (EMD) – they own Diapers.com, Mortgage.com and CloudComputing.com, respectively. But smaller companies and upstarts can also benefit tremendously from EMDs.

That was the case with Marty Metro and UsedCardboardBoxes.com.

In this interview, Metro describes the two failed business models he went through before his current success, and how UsedCardboardBoxes.com grew and is now generating revenue that’s trending toward eight figures per year.

AirportParking.com: Building the Travelocity of Airport Parking – With Raj Beri

AirportParking.com: Building the Travelocity of Airport Parking – With Raj Beri

Oversee.net already had a profitable online ecommerce business with AboutAirportParking.com. So why did they buy AirportParking.com?

Learn how Oversee is diversifying their parking aggregator offering, how one site helped jump-start the content of the second, and how a differentiated website offering can be custom tailored to a different demographic group of customers.

SportsMemorabilia.com: From a $12,500 Parked Domain to $19.5 Million – With Jesse Stein

SportsMemorabilia.com: From a $12,500 Parked Domain to $19.5 Million – With Jesse Stein

In 2006, Jesse Stein purchased SportsMemorabilia.com for $12,500 when it wasn’t much more than a domain name.
 
Fast forward several years, and the company now leads the market in high-end autographed sports merchandise and memorabilia, making $19.5 million in revenue in 2012. We start at the beginning to learn about SportsMemorabilia.com’s journey and how they plan to be a $100+ million company.

The Woman Who Bought a Domain Name Instead of a House – With Rebekah Campbell

The Woman Who Bought a Domain Name Instead of a House – With Rebekah Campbell

Campbell spent $28,000 to buy the single-word, premium domain name Posse.com for her fledgling business idea and expressed no regret over the decision.

That’s understandable: After purchasing the domain name, Campbell was able to raise more than $3 million in multiple rounds to fund her startup. Find out how this premium, brandable domain name helped.

Lead Generation at SeniorHomes.com: From Launch to $5M in Funding – With Chris Rodde

Lead Generation at SeniorHomes.com: From Launch to $5M in Funding – With Chris Rodde

How do you build a successful lead generation business to help the growing aging population in the United States?

Chris Rodde shares how he and his two co-founders, Jay Goldstein and Tom Blumer – who were all well versed in lead generation – took an idea and built it into a business that now generates millions in revenue.

In this interview, Rodde answers questions about building a senior-care lead generation business that can be applied to any other niche or market, including:
* How they verified the need for this lead generation business
* How they convinced 2,300 senior living communities to back them
* How to set a price per lead, how much per lead is generated, and how the quality of leads is preserved

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