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Branding Archive

Video interviews, panel discussions, articles and Q&As featuring branding.

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STOP Calling Domains Real Estate – with Chris Zuiker

STOP Calling Domains Real Estate – with Chris Zuiker

STOP calling domains real estate. It diminishes value by failing to create an emotional connection, which is the goal of any good brand. That’s the message from today’s Sherpa, Chris Zuiker.

Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.

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Analyzing the Domain Names of 2018 Unicorns – with Michael Cyger

Analyzing the Domain Names of 2018 Unicorns – with Michael Cyger

Today’s Sherpa, Michael Cyger, analyzes the domain name choices of 16 unicorn startups from 2018.

Learn from their successes.

INFOGRAPHIC: Business Marketing Starts with a Domain Name

INFOGRAPHIC: Business Marketing Starts with a Domain Name

Traditionally, a business is established with a name and a telephone number that do not change. A domain name should be considered an equally essential part of conducting business.

Although not a required element of registering a business, a domain name allows a business to establish a website, create its online identity and build its overall brand. All of which lead to marketing success.

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