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Brand Strategy Archive

Video interviews, panel discussions, articles and Q&As featuring brand strategy.

Latest Interview

How a Domain Name Broker got ICE (owner of the NYSE) the Domain of their Dreams – with David Clements

How a Domain Name Broker got ICE (owner of the NYSE) the Domain of their Dreams – with David Clements

“It’s not what you know, it’s who you know.” But here’s a what you need to know: top global corporations need to know who to know! Hear how a top global corporation’s relationship with a domain name broker got them the one domain that had always been out of their reach, the domain that their brand always referred to, ICE.

This multimillion dollar, three letter, one word .COM domain name went on the market for a matter of hours.

ICE, owner of the NYSE, had always dreamed of owning it. Multiple offers were already on the table. A domain broker knew who to call at ICE to ensure they acquired the domain of their dreams.

PLUS, utilizing an experienced domain name broker added value when it came to assuaging concerns with stock holders and the board!

More Interviews

Sherpa Founders Series: Pump Up on Entrepreneurship Tips – with Sol Orwell

Sherpa Founders Series: Pump Up on Entrepreneurship Tips – with Sol Orwell

Tim Ferris basically said he wants to be Sol Orwell. Sol was living the 4 hour work week before you read the book. Before you heard of the book. Hear how he does it. Hear how you can do it, too!

Every startup and entrepreneur who seeks more flexibility, more efficiency, and more success will benefit from today’s show!

Category Killer ccTLD Acquisition to 7 Figure Business in 2 1/2 Years – with Adrian McKeown

Category Killer ccTLD Acquisition to 7 Figure Business in 2 1/2 Years – with Adrian McKeown

When entrepreneur Adrian McKeown started a new online makeup business, his prior knowledge of domain values lead him to acquire category killer ccTLD Makeup.co.nz. In just 2 1/2 years, it’s grown to annual sales of 7 figures. Learn how the credibility of having the EMD category killer lead to key business opportunities. He discusses why he’s not switching from the exact match domain to a more brandable domain name, which is especially unusual in the highly branded makeup market, but he shares how his understanding of this particular niche informed his domain strategy and branding strategy.

Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.

STOP Calling Domains Real Estate – with Chris Zuiker

STOP Calling Domains Real Estate – with Chris Zuiker

STOP calling domains real estate. It diminishes value by failing to create an emotional connection, which is the goal of any good brand. That’s the message from today’s Sherpa, Chris Zuiker.

Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.

Why Fortune 1000 Companies Need to Pay Attention to the New TLDs – With Jennifer Wolfe

Why Fortune 1000 Companies Need to Pay Attention to the New TLDs – With Jennifer Wolfe

Why should Fortune 1000 companies be concerned with gTLDs, and how do the new gTLDs fit into a company’s overall brand strategy?

Listen in as we discuss the use of domain names, social media, technology and mobile apps for marketing and brand awareness.

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