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Brand Strategy Archive

Video interviews, panel discussions, articles and Q&As featuring brand strategy.

Latest Interview

STOP Calling Domains Real Estate – with Chris Zuiker

STOP Calling Domains Real Estate – with Chris Zuiker

STOP calling domains real estate. It diminishes value by failing to create an emotional connection, which is the goal of any good brand. That’s the message from today’s Sherpa, Chris Zuiker.

Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.

More Interviews

Why Fortune 1000 Companies Need to Pay Attention to the New TLDs – With Jennifer Wolfe

Why Fortune 1000 Companies Need to Pay Attention to the New TLDs – With Jennifer Wolfe

Why should Fortune 1000 companies be concerned with gTLDs, and how do the new gTLDs fit into a company’s overall brand strategy?

Listen in as we discuss the use of domain names, social media, technology and mobile apps for marketing and brand awareness.

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