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Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

In a search engine pay-per-click advertising campaign, achieving more clicks may simply be a matter of employing a generic domain name.

Two studies show that the use of a generic domain name in search engine ads resulted in higher click-through rates (CTRs) compared to ads with a non-generic domain name.

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Selling Five-figure Domains – With Jason Davis

Selling Five-figure Domains – With Jason Davis

Jason Davis’ wife called him crazy when he bought Recruiting.com for $75,000 in 2002. But four years later Davis sold it to Jobster for a six-figure price. He realizes that his end users – the people who buy his job- and recruiting-related domain names – don’t wake up in the morning thinking about spending five figures on a domain name that day. He knows he must give them a reason to do so – and he does that by framing the price of the domain in terms the buyer best relates to.

In this show, Davis describes how concentrating his efforts on a single domain name niche helps him make stronger industry connections, earn more in sales and find more entrepreneurial opportunities in his area of expertise.

How to Transfer a Domain Name to Another Registrar

How to Transfer a Domain Name to Another Registrar

Do you want to transfer your domain name to a different registrar, but aren’t quite sure where to start? Maybe you are initiating a domain transfer process to sell your unused domain. Maybe you need additional services that your current registrar does not provide. Maybe you are simply looking for a price break.

Regardless of your reasons, transferring your domain name to a new registrar is relatively easy and straightforward. We show you how.

Doppelganger Domain

Doppelganger Domain

« Back to Domain Name Dictionary | Definition of Doppelganger DomainA form of domain typo-squatting that is commonly used to spread malware to users whom accidentally misspell a legitimate domain in their web browser or who receive email from a organization or individual spreading the malware. A Doppelganger Domain is a domain spelled identical to […]

Domain Name News: September 2 Week in Review

Domain Name News: September 2 Week in Review

The Week of Domaining In Review: September 2, 2011.

The latest domain name news, hand-picked for you.

Internet Keeps Expanding …, .Org Sponsors NASCAR …, Is There a .Bank in …, Major Domains Were Targeted in …, More Than 21…, New ICANN VP Thomas Spiller …, Verisign: 5.2 Million More Domain …, Advertisers Slam Proposed Changes to …, Web Host Flexihost Launches Nz …, Walgreens Needs Pain Killers After … The latest domain name news, hand-picked for you.

Everything You Ever Wanted to Know About the New gTLDs – with Michael Berkens

Everything You Ever Wanted to Know About the New gTLDs – with Michael Berkens

Most people thinking about the possibility of launching a new gTLD, such as .casino or .nyc, do not have the luxury of getting free advice from an industry expert. Until today.

Listen in as domain name expert Michael Berkens, co-founder and managing director of Right of the Dot, answers questions about the opportunities, costs and legal aspects of the new gTLDs being launched by ICANN.

Building a Niche Lead Generation Empire – with Braden Pollock

Building a Niche Lead Generation Empire – with Braden Pollock

When it comes to marketing, the two biggest problems that small business owners face are effective ad buying and maintaining a consistent effort. While it is easy to try a one-off marketing campaign, it can often lead to disappointment.

Enter Legal Brand Marketing: a national brand that generates local leads for DUI lawyers. In this interview, founder and CEO Braden Pollock describes how providing targeted leads, geographic area exclusivity, and coaching on turning hot leads into paying customers has allowed Legal Brand Marketing to build a niche lead generation empire in just eight years.

What Every Domain Investor Needs to Know to Avoid a Legal Snafu – with David Weslow

What Every Domain Investor Needs to Know to Avoid a Legal Snafu – with David Weslow

Today’s guest first became knowledgable about domain names as a webmaster at the dawn of the World Wide Web and later while working at an Internet high-flier. Now, he is an attorney specializing in intellectual property and domain names.

In an interview that will be sure to interest entrepreneurs, start-ups, and domain name investors, David E. Weslow discusses: buy/sell domain name agreements, trademarks, auto-blogging software that is popular with WordPress-powered websites, UDRP issues, lawsuits, and much more.

How to Grab an Expiring Domain Name

How to Grab an Expiring Domain Name

Any domain name that reaches expired status and is not renewed by the owner will likely be auctioned by an exclusive auction service.

If you really want a domain name, find out which auction service the domain name will be auctioned at and get your bid ready.

Backorder

Backorder

« Back to Domain Name Dictionary | Definition of BackorderA domain name backorder refers to a service that works to register a currently-registered domain name on your behalf as soon as it becomes available for hand registration. Many auction houses and domain name registrars provide this type of service, and it is sometimes free – […]

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