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Domain Name Interviews

DomainSherpa interviews successful domain name investors and entrepreneurs – people we call Sherpas – who share their strategies and tactics to help you be more successful. Hosted by Tess Diaz.

Latest Interview

From Microsites to Quality Websites and Services – With Spencer Haws

From Microsites to Quality Websites and Services – With Spencer Haws

Microsites used to be all the rage. Everyone had one, it was easy to rank on search engines, and website owners made lots of money from advertising.

But times change, Google continues to refine their ranking algorithm, and microsites are all but dead. Or are they?

Today’s guest has made a career out of long-tail and traffic and continues to innovate. In this interview, we learn how he started, what used to work, and how today’s environment requires a much different strategy and set of tactics than just a year ago.

More Interviews

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.

Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.

Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.

The Nokta Domains Guide to Domain Name Leasing – With Merve Engin

The Nokta Domains Guide to Domain Name Leasing – With Merve Engin

Nokta Domains went from no domain name leases to earning as much from leasing as they do from domain name parking.

Merve Engin, manager of domain name leasing, joins us to share how Nokta generates leasing leads, what their pricing methodology is, how they encourage leasees to purchase the domain at the end of the term, and much more.

Selling Third-level Domains on a Premium .Com Domain Name – With Ope Odusan

Selling Third-level Domains on a Premium .Com Domain Name – With Ope Odusan

Offering third-level domains for sale and actually getting sales are two entirely different propositions.

Today’s guest, however, has sold hundreds of Africa.com third-level domains to large companies, including IBM, Starbucks, Twitter, Evian and Standard Bank.

In this interview, Ope Odusan openly shares how Africa.com has accomplished it and discusses prospects for future sales, especially with the impending launch of geographic top-level domains like .Africa, .Joburg, .CapeTown and .Durban.

Google AdWords Keyword Planner for Domain Name Investors

Google AdWords Keyword Planner for Domain Name Investors

As of August 28, 2013, the new Google Keyword Planner replaces the Google Adwords Keyword Tool. It’s supposed to be an improvement, but most people don’t like change.

This DomainSherpa tutorial walks you through the new Google Keyword Planner, shows you how to find most of the same information as the Google Adwords Keyword Tool provided, and what the differences are between the two.

This tutorial also shows you how to use the Google Keyword Planner tool for SEO and domain name purposes.

Joint Ventures for Domain Name Development – With Zak Muscovitch

Joint Ventures for Domain Name Development – With Zak Muscovitch

“I’ve got the brains, you’ve got the looks / Let’s make lots of money” – lyrics to a song released in 1985 by UK-based Pet Shop Boys.

That’s the same situation that many developers and domain name owners hope to achieve by forming a joint venture – combining their respective strengths to make lots of money.

But how do you progress from the “we just met” phase to the “we’re partners and wildly successful” phase? What if the domain name owner receives an offer to sell the domain that they can’t refuse? Or what if the developer fails to deliver on the timeline and thresholds that were agreed to prior to the joint venture?

All these questions – and more – are answered in this interview.

The .XYZ Generation: Youngest Applicant Spends $555,000 on 3 TLD Applications – With Daniel Negari

The .XYZ Generation: Youngest Applicant Spends $555,000 on 3 TLD Applications – With Daniel Negari

Most investors in the domain name industry would be nervous to invest $185,000 in a single premium domain name.

But on today’s show we interview a 27-year-old entrepreneur who invested $185,000 not once, but three times this year, spending a total of over half a million dollars in application fees alone to register new top level domains.

This is the story of how a domain name investor built a registrar and is launching at least two (possibly three) registries.

Understand and Prevent Domain Name Theft – With Dr. Bruce Tonkin

Understand and Prevent Domain Name Theft – With Dr. Bruce Tonkin

The hacker group Syrian Electronic Army was able to hijack the websites of the New York Times, HuffingtonPost and Twitter, redirecting traffic, causing lost revenue and confusing hundreds of thousands of people.

If large, established and high-tech companies like these aren’t safe, are our small business, ecommerce and publishing websites safe? Is our email safe?

Chief Technology Officer Bruce Tonkin from the sixth largest registrar in the world, Melbourne IT, answers these questions and tells us how we can secure our domain names from a similar fate.

Making Money on the Buy – With Andrew Rosener

Making Money on the Buy – With Andrew Rosener

In real estate, the stock market or domain name investing, it’s an oft-stated business rule that you make your money on the buy, not the sell.

But how do you make sure you’re value investing like Warren Buffett in the domain name industry? What do top domain name brokers look for when buying domain names for their own personal investment portfolio?

Today’s interview answers those questions and more. Warning: this is a long show, but it’s well worth your time as there are nuggets of gold around finding generic premium domains, contacting hard-to-locate registrants, making offers and a new reverse auction sales platform that’s offering some great buying opportunities. Real buy and sell information, including pricing, is discussed.

Generating Revenue with Lead Generation (and No Google AdSense) – With Frans van Hulle

Generating Revenue with Lead Generation (and No Google AdSense) – With Frans van Hulle

How do you maximize the revenue you can generate from a website using lead generation and no Google AdSense?

That’s the question answered in this interview focused on the insurance, home security and new-car buying industries.

Also discussed is the development of BestQuotes.com, AutoComparison.com and PetPremium.com, including business results (the good and the bad) and lessons learned along the way.

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