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Understanding Domains As SEO & Marketing Tools – with Rand Fishkin

Back by popular demand, we’re re-airing our interview with Rand Fishkin, founder of and, and one of the top 5 SEO experts in the world. We discuss:

  • His new book for entrepreneurs, Lost and Founder, particularly its guidelines on choosing a name
  • How to deal with blacklists or shadow banning, especially testing and/or acquiring a domain name with these issues
  • The SEO value of Exact Match Domains (EMDs) today
  • New gTLDs and their SEO impact
  • The explosive growth of Voice and Mobile search and how that may affect domain name values
  • The value of a domain name portfolio for global brand positioning

All buyers trying to discern the true marketing or SEO value of domain names will benefit from watching this show.

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This Show’s Sherpas

Rand Fishkin
Rand Fishkin
Rand Fishkin, Founder of SEOmoz or, is a top global expert in SEO and developing marketing tools for SEO. He most recently founded His new book, Lost and Founder, offers his brilliant and uniquely transparent advice for entrepreneurs.

More shows with Rand Fishkin »
Andrew Rosener
Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name brokerage firm Media Options.

Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the Go To domain name firm for startup & company domain acquisitions as well as high value domain name sales.

More shows with Andrew Rosener »

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Interview Raw (Non-Edited) Transcript

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3 Responses to “Understanding Domains As SEO & Marketing Tools – with Rand Fishkin”

  1. john says:

    No transcripts anymore?

  2. Carl says:

    Great interview to watch again! Thanks Rand for this tip, and best wishes with SparkToro! “My number one tip for marketers seeking to grow their career opportunities is this: specialize. Specialize deeply. I don’t mean “SEO” or “Email marketing,” I mean specialization like “I’m the best link-focused SEO for the mobile gaming world.” Expanding from a specialization (if you so choose) is vastly easier, in my experience, than becoming known for a broad practice. This is equally true for companies as for individuals.”

  3. Nuno says:

    What happen Tess?

    You already publish this interview a while back.

    Actually was really excited to see this interview because i loved your past show with Rand, i thought you were able to bring him back for a new interview but this is exactly the same. =\

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