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Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

In a search engine pay-per-click advertising campaign, achieving more clicks may simply be a matter of employing a generic domain name.

Two studies show that the use of a generic domain name in search engine ads resulted in higher click-through rates (CTRs) compared to ads with a non-generic domain name.

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When Registering a Domain Name, Buy All Variations

When Registering a Domain Name, Buy All Variations

Once you have settled on that perfect name and URL, keep it safe from unscrupulous practices: register all the variations of your chosen domain name.

Think of the added registration costs as your online identity insurance policy. It’s much less expensive than the lost goodwill of your business, or filing a UDRP or law suit.

Cybersquatting: Giving the Domain Name Industry a Bad Name

Cybersquatting: Giving the Domain Name Industry a Bad Name

There’s a big difference between domain name investing and domain name cybersquatting.

Honest domain investors looking to avoid any legal trouble should make sure they are well versed in all the relevant laws and regulations.

4 Alternatives to Buying a Domain Name

4 Alternatives to Buying a Domain Name

Buying a domain name may cost more than you are willing or able to spend; instead consider these four alternatives to buying a domain name:
1. Leasing
2. Rent to own
3. Giving a piece of the company
4. Partnership

All come with pros and cons. Make an informed decision.

How To Determine Monthly Domain Name Search Volume

How To Determine Monthly Domain Name Search Volume

When evaluating the purchase of a domain name — either from another person or as a newly registered domain name — it’s helpful to know if the domain name is receiving type-in traffic and/or type-in searches. Often times users will mistake the browser address bar for the Google search bar and vice versa. Why is this? Because many people set Google and their browser’s homepage and when Google.com loads the cursor is automatically placed in the search box, not the browser’s address bar. So knowing the magnitude of searches for a domain name is can be a useful statistic before buying a domain.

How to Negotiate the Price of a Domain Name

How to Negotiate the Price of a Domain Name

You need a good negotiation strategy whether you’re buying an automobile, a home or a domain name. Buying and selling domain names is a business, and you need to approach it as such. Whether your buying or selling a domain name, this article will help you prepare for negotiating your domain name by presenting five […]

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