Navigating Appraised Value vs Market Value of Your Domain

At the NamesCon Europe conference in Portugal this summer, 4 of the top minds in domain name valuation discussed what factors influence domain name valuation and how to navigate appraised value versus market value.

Determining the appraised value of your assets is important as you hold your domain name assets. Separate is determining the monetization value: both in what you can draw from the held asset, and what you can expect the market to actually bear at the time of sale.

Braden Pollock moderates a panel of domain name brokers and experts: Ammar Kubba, Joe Styler, Andrew Rosener, and Morgan Linton come together to analyze variables in domain name valuation.

First, hear these experts discuss why you need to be informed about the ICA, of which Andrew Rosener says, “The only thing between you and the loss of your domain is the ICA.”

Then, they discuss:

  • Wholesale domain prices & liquidity
  • Enterprise value (particularly with insights from the recent sale)
  • When comps matter, and what may and may not be considered a comparable sale
  • The Rosener Equation and what the experts understand
  • The importance of, and challenges of, refreshing an investment portfolio
  • Domain auctions and pricing variations
  • JT, Jonathan Tenenbaum from NameJet, jumps in to share insight on the heuristics of domain auctions and patterns the experts have seen in perceived buyer values too!
  • Creating an agreed upon valuation methodology

Interview (70:48): Watch | Listen/Download Audio | Sponsors | Transcript Coming Soon

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Interview Raw (Non-Edited) Transcript

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8 Responses to “Navigating Appraised Value vs Market Value of Your Domain”

  1. lenny face says:

    Determining the appraised value of your assets is incredibly important

  2. Mike says:

    Thanks, panel! Great discussion.

  3. Good show guys
    Braden ”A handregistered name that nobody wanted”
    “A handregistered name that nobody thought of ?”
    All my 900 domains are handregistered,most all brandable names ,problem is finding a buyer .
    In my 12 years of domaining I only bought 11 domains,,only
    Sold 6 ,still have 5
    Most of the domainers like me are not as flush with money at the top 10 Domainers .

    1. PS
      I am not renewing these 900 domains every year ,if no interest in them ,I let them expire ,only the PPC I renew.

  4. Anonymous says:

    NamesCon Europe’s All American panel

  5. Great show!
    Great people!!
    Great info!!!

  6. Michael Law says:

    Great talk! Thanks for sharing this!

  7. Very nice.

    I have a suggestion, although the panelists were introduced, it would be nice to have a graphic showing the name and firm of a panelist when they are speaking; thank you.

    Keep up the great work.

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