Web Analytics in Real Time

Although Google Analytics has become virtually a requirement of web analytics toolboxes, most website owners know that Google Analytics does not provide real-time data. Hours can pass before a web analytics dashboard is updated. Fortunately, there are many free options for collecting real-time web analytics for a website or parked domain name.

One of the best free applications for monitoring web analytics in real time is StatCounter.com. StatCounter will keep track of unique visitors, visitor geography, page views, most popular keywords used to reach your website, referring search engines, and an abundance of additional information to keep you competitive in real time.

StatCounter offers several advantages over Google Analytics, including the ability to:

  • Share data with potential domain name buyers without having to provide access to your Google Analytics account
  • Publicly share data through a link on your website without viewers having to sign in to view them
  • Determine in real-time how a new piece of content (article, blog post, video, etc.) is being picked up on news wires, by other blogs and in search engines
  • Add the code to a specific page, specific post, or other individual page of content of your website

Editor’s Note: After this article was scheduled for publishing, Google announced a set of new reports that show what’s happening on your site as it happens.

The following step–by-step guide will walk you through the process of starting a StatCounter project.

Step 1: Open a New Account

Go to StatCounter.com and click on the Sign Up tab in the top left corner.

Web-Analytics-Real-Time-signup

Fill in the account details (username, email address, full name and password) and the personal details (first name, last name, country, date format and time format). Accept the terms and conditions by clicking on the check box. Then, click on Register My Account.

Web-Analytics-Real-Time-Register

Before being able to use your new StatCounter account, you will have to verify the account via an email confirmation. Verifying an account is a common practice to ensure account ownership.

Step 2: Log in to StatCounter.com

To login, enter your username and password. Press the Log in button.

Web-Analytics-Real-Time-Signin

Step 3: Begin a New StatCounter Project

To start a new project, click on the Add Project link under Projects section on the top right side.

Web-Analytics-Real-Time-New-Project

Fill in a descriptive project title (the domain name being monitored is a good choice) and the website address. Select the country you reside in and the time zone in your region. You can choose a visible stat counter, a StatCounter button or an invisible tracking method. You can also choose how frequently reports will be emailed (weekly, monthly, daily or not at all), and who will receive the reports.

If you choose to Make Statistics Public, you can select if you want to display a link to your stats on your website. This option can be useful on a parked or minisite property that you are actively marketing for sale.

Web-Analytics-Real-Time-Make-Statistics-Public

Step 4: Customize Your StatCounter

If you have selected a visible counter, you can customize its appearance by clicking on the Customize! link with the colored disc.

Web-Analytics-Real-Time-Colorize

If you choose to have a graphical counter, you can adjust the color of the text and of the background of the StatCounter.

Web-Analytics-Real-Time-Colorize2

Web-Analytics-Real-Time-Hex-Color

With a graphical counter, you also can choose the size. Medium is usually the best option, although depending on your interest in promoting your web analytics for a domain name, you may want to choose a larger or smaller version.

If you select to use a text counter, choose commas, full stops, spaces or thin spaces for the thousands separator on the counter.

Web-Analytics-Real-Time-Counter

Next, click on the Statistic Type section on top. From there, choose what will be counted: page views (select Pageload Counter) or unique views (select Visit Counter).

Web-Analytics-Real-Time-Statistics_Type

Click on the Done button.

Web-Analytics-Real-Time-Done

Step 5: Review the StatCounter

Once you have entered all the information for the new project, review the details for accuracy.

Web-Analytics-Real-Time-DomainSherpa

Then click on the Add Project button at the bottom of the page.

Web-Analytics-Real-Time-Add-Project

Step 6: Generate StatCounter Code

Choose an installation guide from those offered.

Web-Analytics-Real-Time-Installation

The standard HTML code is shown below. You can choose other versions of the code, but those selections represent more advanced codes.

Web-Analytics-Real-Time-Code

Click inside the box to highlight the code. Click the Copy to Clipboard text link. The code can be added to a blog or any location that takes HTML code.

Web Analytics in Real Time

Any person who is looking to purchase your domain name or website may want to assess the quality of the traffic in real time. Rather than paying hundreds of dollars for a membership at Compete.com, you can provide the real-time web analytics that your potential buyers want for free with StatCounter.com.

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8 Responses to “Web Analytics in Real Time”

  1. Another effective web tool is Alexa’s toolbar. You can monitor Alexa traffic rank, hot searches, and sites that link in for any website while surfing in real-time.

  2. “categorize” correction in past comment

  3. scott says:

    Actually, Google just announced real-time features yesterday.

    http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html

    • @Scott,

      I wrote this article back in March. It pre-dates my knowledge of Google’s real-time features. I would rather use StatCounter because the system is easy to use. You can category the projects in niches, receive e-mail reports, and etc. I prefer SatCounter. .

      I rarely use anything Google-related since their Panda unfairly eliminated my top traffic domains and revenue on WhyPark. There’s a difference between quality content and rotating articles. IMHO, It seems Panda is unable to identify the difference. I can demonstrate the conflict with past StatCounter data to reflect on the moment in which Google de ranked or de indexed my best websites.

      However, you will never experience any problems if you write on eHow, run a coupon site with AdSense, use BLogger, and YouTube. IMHO, Google drafts behind innovators (i.e. Page Rank| Stanford, AdSense | Oregon company, Google Plus| Facebook, Real-Time| StatCounter, etc). Their AdWords misinterprets search data, which affects the value of a good domain name.

      Thanks for the Google analytic mention.

  4. Tony Hawker says:

    Great tool that I had no idea about. I’ll definitely embed this on some of my websites that get decent type-in traffic. I’m tired of answering questions about traffic to end users, and this little widget will do the trick for me.

    • @Tony,

      The StatCounter data will work in your favor to close end-user sales. The traffic is valuable to pick up on trends. Thus, you can go after good keyword domains ahead of the pack. Thanks for the comment.

  5. Arif Sengoren says:

    Really good and detailed article.

    Much appreciated!

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