TechCrunch reporter Robin Wauters just landed an exclusive interview with the new owner of Sex.com. The owner paid $13 million for the domain name in October, 2010, when the former owner, Escom LLC, declared bankruptcy.
Some interesting findings from the TechCrunch article and from DomainSherpa research:
- The owner (previously identified in bankruptcy documentation as Clover Holdings Ltd – a little known Caribbean company) remains anonymous and had no concrete plans before buying the domain name, however, has been identified as a domainer with previous experience in monetizing generic domain names
- The current website remains a parked page with advertising, drawing 125,000 visitors on a daily basis mainly from the United States, India and Germany
- These 125,000 daily visitors are “on track to return well into seven figures a year,” which translates into about 2 cents a visitor (assuming $1 million in advertising revenue per year)
- The owner has received multiple business development inquiries but has not made any decisions yet on how to use the domain name
- The owner is hesitant to jump into the porn industry as it would limit options, and is instead looking to potentially start a more mainstream business venture
The $13 million price tag for sex.com is among the highest prices ever paid for a domain name. Sex.com still holds the top price tag from when Escom LLC bought sex.com in 2006 for a reported $14 million (domain name only, no associated website or business).
What would you do with the domain name sex.com? Tell us in the comments of this article.