Domainers – individually and collectively – have to start thinking more strategically.
Until now, domainers have essentially been a rag-tag group of speculators – some more successful than others – who are largely focused on the one-off, tactical sale. As long as that mindset continues, we will be collectively responsible for ensuring that: a) outsiders’ perception of us remains poor, b) partnerships with major corporations are rare, and c) these asset prices never reach fair value.
Sales professionals understand that the best way to close a sale is to anticipate the buyer’s objections and make the pitch accordingly. In other words, they present the buyer with the product’s value proposition. This article suggests – and asks for feedback – on a standard value proposition for the domain name industry.
May 8, 2011