In 2011, Luke Webster found an underserved niche in the $13 billion shaving industry: straight razors.
He imported razors and sold them online using his vast experience in search engine marketing. As sales grew, so did his venture. When Webster came on DomainSherpa in March 2013, he shared that his business was grossing six figures per month.
So when DomainSherpa produced the first domain name meetup in Seattle, DNSeattle, it was a no-brainer to invite Northern Idaho-based Webster to keynote on how he built a business on an exact-match domain name – including his experience and how his business has grown in the last year.
February 10, 2014
Procter & Gamble bought Gillette in 2005 for $57 billion, who sells replacement razor blades for more than $2 each but cost only 9 cents to produce.
Enter Luke Webster, who is disrupting this high profit margin industry by promoting the art of shaving with a straight razor. He is snatching up all the straight razor domain names and building operating websites with PPC marketing campaigns.
March 11, 2013