Spothero.com Archive

Video interviews, panel discussions, articles and Q&As featuring spothero.com.

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How Chicago.com Is Capitalizing on Place Identity – With Josh Metnick

How Chicago.com Is Capitalizing on Place Identity – With Josh Metnick

Chicago is one of the greatest cities in the world. And the CEO of Chicago.com is preparing to auction off you@chicago.com and http://you.chicago.com to the highest bidder.

Hear how Josh Metnick acquired and evolved Chicago.com to its current form, and how “place identity” makes people want to own a piece of the city they reside in – for a relatively high fee per year.

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