Rick Latona Archive

Video interviews, panel discussions, articles and Q&As featuring Rick Latona.

Latest Interview

Developing the Ultimate Geo-domain for the Rich and Famous – With Toby Hardy

Developing the Ultimate Geo-domain for the Rich and Famous – With Toby Hardy

Most developers build a site, increase readership and then sell advertising space. Unless you own an ultra-premium geographic domain name like FrenchRiviera.com, in which case the brand alone is enough to set up meetings with some of the most exclusive potential advertisers in the region.

Toby Hardy bought FrenchRiviera.com in 2009 and, in partnership with Fred Mercaldo at CitiesPlanet.com, is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.

More Interviews

$1 Million in Domain Sales in Three Months – With Toby Clements

$1 Million in Domain Sales in Three Months – With Toby Clements

Toby Clements launched his own brokerage business this year after parting ways with his long-time business partner, Rick Latona. After just three months, Clements has already sold $1 million of domain names and is on track to close $2.25 million in sales by the end of 2011.

On this show, Clements shares how he sold so many domain names in such a short period of time, the tactics he learned as a third-generation car salesperson that also work for domain name sales, and how anyone can be a better salesperson. Clements also describes how technology will streamline his sales process going forward.

Churn and Burn Domain Names for Big Profit – with Elliot Silver

Churn and Burn Domain Names for Big Profit – with Elliot Silver

Elliot Silver owns two companies and a lot of businesses, but he makes a majority of his revenue through domain name flipping. He constantly thinks of domain names to purchase and – when he decides he wants one – will almost always make an offer in his initial contact.

In this candid interview, Elliot shares a tremendous amount of information:
* How he discovers domains for purchase
* How he values domains
* Whether he “churns and burns” or tries to sell to an end-user
* How he finds end-users to contact
* How many domain name sales he focuses on at one time
* Why he uses both a written contract and escrow
* One $2,450 domain name investment gone bad and what he learned

And Elliot loves receiving reply emails from MAILER-DAEMON. Why? Opportunity. Listen to this interview to learn more.

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