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Owning the short, single-word, aspirational domain name Wish.co.uk allowed Richard Kernshaw and his business partner to “punch above their weight” – making connections, doing deals and selling more than $1 million in day experiences with a small team.
Recently, Kershaw acquired another domain name that will allow him to make big gains right from the get-go: Digital.com, which he purchased for $373,500 in public auction.
We catch up with this past Sherpa to find how his Wish.co.uk business has fared since his last interview in 2012, and to learn what he has planned for his new digital asset.
September 29, 2014
When Richard Kershaw and Stephen Pavlovich bought the Wish.co.uk domain name in a Sedo auction for around $12,000, they knew it would be critical to the growth of their “day experience” e-commerce business (think Groupon without the expiration issue). In a mere 12 weeks, they had purchased the domain, developed a website, signed their first supplier and sold their first product.
Little did they know the domain name would allow them to “punch above their weight” and take on the big-box e-tailers, while still being small, nimble and flexible via a part-time contract staff. Press coverage of Wish.co.uk belies its size too, thanks in part to the company’s domain name and the PR agency it hired.
May 21, 2012