Waiting to defend your trademarks can be costly. Hoping that the whole issue will go away is not a realistic strategy. The rules for intellectual property protection have changed.
There are proactive steps you can take now to prevent cybersquatting. Understanding the seven steps discussed in this interview should be your top priority if your company owns a trademark.
January 19, 2015
Google is spending part of their billions in profits on 100 new top-level domains and launching a new registrar, Google Domains.
In this presentation, given at Google I/O 2014, Google provides an overview of their domain name plans for the future.
June 30, 2014
.Club is targeting one million registrations by the end of Year 1, and five million registrations by the end of Year 5. And they have the focus, marketing plans and public relations in place to help achieve their goals.
In this interview, .Club CEO Colin Campbell and CMO Jeff Sass discuss the winning auction (in which they beat out Donuts and Merchant Law Group with a bid somewhere less than $5 million), their registry mission, potential customer base, customer adoption, marketing, availabilities phases, valuation of both their domains and .com equivalents (e.g., wine.club versus wineclub.com), and much more.
January 6, 2014
If you run a business and own trademarks for your brand, products or services, you are likely going to be affected by the hundreds of new top level domains that will be coming available over the next few years.
For example, I’m concerned that I don’t have enough resources to register my trademark DomainSherpa in .app, .buy, .shop, .nyc, etc. Will others try to profit from the equity I’ve built in my company and brand by using confusingly similar domain names? What can you do to protect your trademarks and defend against potential cybersquatters?
Those are the questions we answer on today’s interview.
September 9, 2013
Uncertainty associated with the process of applying for new gTLDs is frustrating, even more so when multiple applicants are vying for the same gTLD, and unfortunately that ambiguity continues to be commonplace.
But Monte Cahn and partner Michael Berkens have devised ways to reduce the uncertainty in the new gTLD application process for the 145 applicants who have 755 competing applications.
In addition, watch this interview to learn about the process and how you – as a domain name investor or online entrepreneur – can be ready to take advantage of the new gTLDs before they become available to the public.
December 10, 2012
Why should Fortune 1000 companies be concerned with gTLDs, and how do the new gTLDs fit into a company’s overall brand strategy?
Listen in as we discuss the use of domain names, social media, technology and mobile apps for marketing and brand awareness.
October 1, 2012
With the introduction of new gTLDs, brands will have to rethink their online strategy.
A domain name strategy is quickly becoming critical for any organization conducting business or wanting to engage customers online. Ignoring the profound impact of the rapid evolution of the Internet with respect to the introduction of new gTLDs could turn out to be a missed opportunity for a company to extend its brand deeper into the Internet.
November 6, 2011
Most people thinking about the possibility of launching a new gTLD, such as .casino or .nyc, do not have the luxury of getting free advice from an industry expert. Until today.
Listen in as domain name expert Michael Berkens, co-founder and managing director of Right of the Dot, answers questions about the opportunities, costs and legal aspects of the new gTLDs being launched by ICANN.
August 16, 2011