Matt Cutts Archive

Video interviews, panel discussions, articles and Q&As featuring Matt Cutts.

Latest Interview

Content Marketing and the Future of SEO – With Chad Fisher

Content Marketing and the Future of SEO – With Chad Fisher

Does Google have you guessing about your SEO strategy? Have you been slapped with a search engine ranking penalty, or worse, is your site not even showing up in the organic search results at all?

This interview with an SEO veteran covers not only the current state of affairs, but where SEO is heading and how to create great content for your business.

The days of thin sites, inexpensively purchased content and machine-generated websites are gone. Learn what you need to do in the future to have high-ranked sites by watching this show.

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The 17-Year-Old Who Correlated Domain Names to High Search Rankings – With Mark Collier

The 17-Year-Old Who Correlated Domain Names to High Search Rankings – With Mark Collier

Many people openly state that exact match domain names are worth more because they can get your website to the top of the search engine results. But this commonly espoused belief has rarely been backed up by real data…until today.

Seventeen-year-old wunderkind Mark Collier has not only secured a substantial amount of data from various sources, but he’s taught himself programming and statistics in order to analyze the data. And he can say without a doubt – statistically speaking, of course – that exact match domain names correlate with high-ranking websites within the search engine results.

P&G Is Wasting Half a Million Dollars a Year on Toothpaste.com

P&G Is Wasting Half a Million Dollars a Year on Toothpaste.com

Even with the inherent superiority of a domain name like toothpaste.com, its value is undermined if the company that owns it does not develop a useful website on that domain, a website that can reach the top rankings of search engines.

Such is the case with toothpaste.com, owned by the Procter & Gamble. P&G is not capitalizing on the marketing value of its domain name and, as a result, P&G wastes more than $500,000 every year.

The Power of Keyword Domain Names with Matt Cutts

The Power of Keyword Domain Names with Matt Cutts

Matt Cutts put out a video entitled “How important is it to have keywords in a domain name?” and domainers and webmasters alike all over the world took notice. His focus is on answering a users question regarding whether to go for a brandable domain name (e.g., Twitter, Facebook, Yahoo, Google) or keyword-rich domain name (BuyViagraOnline).

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