Keyword-rich Domain Name Archive

One of the most popular interviews on DomainSherpa is Andrew Rosener, who has developed an equation to determine the end user value for premium generic .com domain names.

This article summarizes Rosener’s hour-long video interview in an easy-to-read format, with input variables defined and updated.

Michael Cyger July 17, 2011 17

Hundreds of millions of domain names have been sold in the past, yet the future of the domain name industry is based on our ability to bring additional services into the industry, such as insurance, titles, initial public offerings or stock exchanges. This requires a standard methodology and formula for valuing domain names.

Andrew Rosener has taken a brave step forward to share his domain name valuation methodology. Andrew’s methodology is not the final say; it is the start of the discussion. Watch the interview, test his formula and contribute to the conversation by suggesting methodology improvements in the comments.

Michael Cyger May 17, 2011 95

Matt Cutts put out a video entitled “How important is it to have keywords in a domain name?” and domainers and webmasters alike all over the world took notice. His focus is on answering a users question regarding whether to go for a brandable domain name (e.g., Twitter, Facebook, Yahoo, Google) or keyword-rich domain name (BuyViagraOnline).

Michael Cyger March 14, 2011 14