If you run a business and own trademarks for your brand, products or services, you are likely going to be affected by the hundreds of new top level domains that will be coming available over the next few years.
For example, I’m concerned that I don’t have enough resources to register my trademark DomainSherpa in .app, .buy, .shop, .nyc, etc. Will others try to profit from the equity I’ve built in my company and brand by using confusingly similar domain names? What can you do to protect your trademarks and defend against potential cybersquatters?
Those are the questions we answer on today’s interview.
September 9, 2013 7
The new top level domains that will launch beginning in 2013 create a unique investment opportunity. Indeed, private equity and venture capital firms are evaluating investment in new top level domains and domain name registrars.
Today’s interview is with one of the consultants helping investors outside the domain name industry understand this opportunity. Watch this interview to learn from a different perspective.
March 4, 2013 4
Uncertainty associated with the process of applying for new gTLDs is frustrating, even more so when multiple applicants are vying for the same gTLD, and unfortunately that ambiguity continues to be commonplace.
But Monte Cahn and partner Michael Berkens have devised ways to reduce the uncertainty in the new gTLD application process for the 145 applicants who have 755 competing applications.
In addition, watch this interview to learn about the process and how you – as a domain name investor or online entrepreneur – can be ready to take advantage of the new gTLDs before they become available to the public.
December 10, 2012 3
Jennifer Wolfe – ICANN GNSO council member and a past Domain Sherpa – provides a post-event summary from the ICANN 45 conference that took place in Toronto, Canada, from October 14 to 18, 2012.
* General feeling and sentiment of participants at the event
* ICANN’s new CEO, Fadi Chehade, and his top priority
* Timeline for new gTLDs and how IDNs will have priority
* Valuations for new gTLDs and how it will affect .com domains
* New auction process possibilities, including one reportedly backed by Donuts.co
* The new MyICANN.org website and what it will do for you
October 29, 2012 3
Why should Fortune 1000 companies be concerned with gTLDs, and how do the new gTLDs fit into a company’s overall brand strategy?
Listen in as we discuss the use of domain names, social media, technology and mobile apps for marketing and brand awareness.
October 1, 2012 6
Some of the new generic top level domains (gTLDs) will succeed, but most will fail if they don’t follow the advice Xavier Buck recommends in this interview.
Learn how Buck became the “king of ccTLDs” by offering customers the most comprehensive collection of country code top level domains, and how his developing ecosystem affords insights not many others have access to.
June 18, 2012 8
With the introduction of new gTLDs, brands will have to rethink their online strategy.
A domain name strategy is quickly becoming critical for any organization conducting business or wanting to engage customers online. Ignoring the profound impact of the rapid evolution of the Internet with respect to the introduction of new gTLDs could turn out to be a missed opportunity for a company to extend its brand deeper into the Internet.
November 6, 2011 2
Most people thinking about the possibility of launching a new gTLD, such as .casino or .nyc, do not have the luxury of getting free advice from an industry expert. Until today.
Listen in as domain name expert Michael Berkens, co-founder and managing director of Right of the Dot, answers questions about the opportunities, costs and legal aspects of the new gTLDs being launched by ICANN.
August 16, 2011 9
The Internet Corporation For Assigned Names and Numbers (ICANN) has approved plans that will make sweeping changes to domain names. This article includes what your business needs to know to prepare.
The ICANN Board of Directors approved a plan to dramatically increase the number of generic top-level domains (gTLDs) – from the current 22, which includes such familiar domain extensions as .com, .org and .net – to any number, if approved through the ICANN process. Hundreds could be approved next year.
June 20, 2011 10
Belief in conspiracy theories requires a healthy dose of paranoia, and domain name front running (DNFR) – the idea that domain name registrars like Go Daddy or Network Solutions are monitoring your domain name availability queries and registering anything you don’t immediately register yourself – sounds like a presumption of only the most suspicious and mistrustful. However, evidence suggests that DNFR does in fact occur. This article tells you how to avoid being taken advantage of.
April 3, 2011 36