Hundreds of new top-level domains (TLDs) will launch in the next few years, but not all will survive. Many will falter and remain obscure to the general public, like existing TLDs .tel or .pro.
Jennie-Marie Larsen wants to protect your new TLD from obscurity. In this interview, Larsen provides three tips to successfully market your new TLD:
1. Get up to speed quickly in the domain name industry.
2. Don’t think locally, think globally.
3. Empower registrars to sell.
June 4, 2012 17
With the introduction of new gTLDs, brands will have to rethink their online strategy.
A domain name strategy is quickly becoming critical for any organization conducting business or wanting to engage customers online. Ignoring the profound impact of the rapid evolution of the Internet with respect to the introduction of new gTLDs could turn out to be a missed opportunity for a company to extend its brand deeper into the Internet.
November 6, 2011 2
Most people thinking about the possibility of launching a new gTLD, such as .casino or .nyc, do not have the luxury of getting free advice from an industry expert. Until today.
Listen in as domain name expert Michael Berkens, co-founder and managing director of Right of the Dot, answers questions about the opportunities, costs and legal aspects of the new gTLDs being launched by ICANN.
August 16, 2011 9
For anyone thinking about launching a new TLD under ICANN’s new rules, there are many lessons to be learned from the successful launch of the .CO top level domain.
While Juan Calle, CEO of .CO Internet S.A.S., will be the first to admit that there is a bit of luck in the success of .CO, luck favors the prepared. In this interview, Calle reveals his company’s strategy and provides many tips and best practices for you to consider.
July 5, 2011 26
The Internet Corporation For Assigned Names and Numbers (ICANN) has approved plans that will make sweeping changes to domain names. This article includes what your business needs to know to prepare.
The ICANN Board of Directors approved a plan to dramatically increase the number of generic top-level domains (gTLDs) – from the current 22, which includes such familiar domain extensions as .com, .org and .net – to any number, if approved through the ICANN process. Hundreds could be approved next year.
June 20, 2011 10